Not sure what to put in your intro email to an influencer? This blog post shows you exactly how to write an email to an influencer for collaboration. Plus, download some free email templates for inspiration.
In today's world, influencer marketing has become an essential tool for businesses to reach their target audience. Influencers, who have a strong following on social media, can help businesses increase brand awareness, drive traffic to their website, boost sales, and more.
Collaborating with an influencer can be a game-changer for businesses, and reaching out to them through email is a common way to start the conversation. In this blog post, we will discuss how to write an email to an influencer for collaboration. We’ll also give you a free template pack to get you started with lots of influencer email inspiration.
How to write a great email to influencers
Here are our collected tips for putting together emails to help you make a great first impression on influencers.
Research the influencer
Before sending an email, it's crucial to research the influencer thoroughly. You need to understand their niche, the type of content they create, their audience, and their engagement rate. This will help you tailor your email to their specific needs and interests.
By knowing what the influencer's niche is and what their content is about, you can make sure that your proposal is relevant to their audience. Moreover, you can find common ground to build a relationship, making it easier to convince them to collaborate with you.
Researching the influencer's audience and engagement rate is also essential to see if they are a good fit for your brand. The audience demographics and interests of the influencer will give you an idea if they align with your target audience. The engagement rate will give you a sense of how much interaction the influencer receives from their audience, and thus, how much impact a collaboration with them can have on your brand.
Keep the subject line short and catchy
The subject line is the first thing the influencer will see when they receive your email. It should be short, catchy, and give the influencer an idea of what your email is about. A good subject line could be something like, "Collaboration opportunity with [Influencer Name]." Make sure that it's specific and attention-grabbing, without being spammy or misleading.
It's important to remember that influencers get a lot of emails every day, and your subject line needs to stand out in their inbox. Consider personalizing the subject line with the influencer's name or referencing something they have recently shared on social media. This can show the influencer that you've taken the time to research them and are genuinely interested in working with them.
Start with a personalized greeting
Your email should start with a personalized greeting that addresses the influencer by name. This shows that you've done your research and are genuinely interested in working with them. You could start with "Dear [Influencer Name]" or "Hi [Influencer Name]," depending on how formal or informal you want to be.
Make sure that you spell their name correctly and that you're using the right pronoun. Double-check the influencer's social media profiles to see how they prefer to be addressed. If you're not sure, it's better to err on the side of caution and use a more formal greeting.
Most email clients allow you to easily customize certain elements of emails using variable fields. When using these, make sure you have each influencer’s information correct before launching your emails.
Introduce yourself and your brand
In the first paragraph, introduce yourself and your brand. Let the influencer know who you are, what your brand is about, and what you're looking to achieve. Be clear and concise, and avoid using jargon or overly technical language.
This paragraph is your chance to make a good first impression, so make sure it's engaging and interesting. Share your story, your mission, and your values. Explain why you think your brand is a good fit for the influencer's audience and how a collaboration could benefit both parties.
You can potentially skip this step if you know that the influencer is already a brand fan. If it’s clear that they already know and like your brand—like if they comment on your content or tag you on social media—you can cut your introduction down or perhaps share something they might not know.
Explain why you want to collaborate
In the next paragraph, explain why you want to collaborate with the influencer. Be specific and mention what you hope to achieve by working together. For example, you could say, "We would love to collaborate with you on a sponsored post or Instagram takeover to showcase our product to your audience."
Be clear about your expectations and what you're offering in return. Influencers receive a lot of collaboration requests, so it's important to differentiate yourself and show why collaborating with you would be beneficial for them. You could offer them exclusive access to your products, discounts for their followers, or even commission-based incentives.
Be mindful of their time
Influencers have busy schedules, and they receive a lot of emails every day. It's important to be respectful of their time and keep your email concise and to the point. Don't waste their time with irrelevant information or lengthy explanations.
Stick to the most important points and make it clear what you're looking for. If you have a more detailed proposal, you could attach it as a separate document or offer to send it upon request.
End with a CTA
End your email with a clear call to action. Let the influencer know what you want them to do next and how they can contact you. For example, you could say, "If you're interested in collaborating, please let us know and we can discuss the details further."
Include your contact information, such as your email and phone number, so the influencer can easily reach you if they're interested. It's also a good idea to thank them for their time and consideration, regardless of their decision.
Follow up if needed
If you don't hear back from the influencer within a week or so, it's okay to send a follow-up email. This shows that you're genuinely interested in collaborating and that you're respectful of their time.
In your follow-up email, you could remind them of your initial email and ask if they've had a chance to consider your proposal. Keep it short and to the point, and don't be pushy or demanding.
Free influencer marketing email templates
Want some inspiration for getting started drafting emails to influencers? Look no further. Download our free influencer marketing email templates to get 22 different templates, plus these best practices in one ebook.
Just fill out the form below to download your copy.
In conclusion, reaching out to an influencer for collaboration can be a great way to increase brand awareness and drive sales. But it's important to do your research and craft a personalized email that stands out in their inbox.
Keep your email short, concise, and respectful of their time, and be clear about what you're offering in return. With these tips in mind, you'll be well on your way to collaborating with an influencer and taking your business to the next level.