What is a Micro Influencer?

When you’re looking for potential influencers to partner with, you may find yourself attracted to big flashy names with millions of followers and verified profiles. There’s no question that these types of influencers will get you far, but sometimes the best influencer for your brand and your campaign is what’s …

How to Find Influencers

In an era where word-of-mouth marketing trumps skippable advertisements, influencers are the keys to marketing success. The first step to launching an influencer-based campaign is to find influencers. It’s important to isolate influencers who will best enhance your brand and align with your desired campaign strategy. We’re breaking down the …

Statistics that Prove Influencer Marketing Works

It’s difficult to measure reach in any advertising campaign. There’s no way of knowing exactly how many people viewed your advertisement or purchased your product based on the advertisement they viewed. Nevertheless, if numbers are holding you back from launching an influencer marketing campaign, we’re outlining statistics that prove influencer …

Influencer Marketing vs Display Advertising

Companies are spending less and less on traditional advertisements…and for good reason. We’re living in an era of instant gratification where consumers can select what content they’re exposed to and how. They skip advertisements or upgrade to advertisement-free premium accounts, download ad blockers, and skip through commercials on prerecorded shows. …

What is Influencer Marketing?

Influencer marketing is a strategy that every advertising agency, public relations firm, in-house marketing team and social strategist has on the to-do list for next quarter’s major campaign. Why? Influencer marketing captures a niche audience with high engagement rates through seemingly organic content. How? We’re breaking down the basics behind …

What is an influencer?

Before you develop a successful influencer marketing campaign, it’s important to understand exactly what an influencer is and what value they can provide for emerging and established brands. In the world of smartphones and viral videos and social media stars, influencers have become an important part of every outreach strategy. …

Why Influencers are Replacing Traditional Celebrities

Ask any consumer of today’s iPhone and video streaming generation which celebrities and public figures they admire most. Ten years ago, they might have mentioned the stars of High School Musical, and Harry Potter, Brad Pitt, and Angelina Jolie. Today, it’s YouTubers like Shane Dawson and The Gabbie Show. Both …

Influencer Marketing FAQ

The process of developing an influencer marketing campaign can be overwhelming, especially if you’re unfamiliar with the social media landscape. To better understand influencer marketing, here are a few frequently asked questions and answers: What is an Influencer? An influencer is a social media user with a higher than average …

Create Your Own Influencer Marketing Strategy

If you’ve ever spent time scrolling through Instagram’s explore feature, it’s likely you’ve stumbled upon influencers promoting a brand or product through a sponsored post. You may not recognize the individual in the photo, but if a picture feels even slightly promoted, chances are that poster is the fresh face …

What is Heepsy?

Heepsy is a one-stop-shop for your next influencer marketing campaign. With our advanced search filters, you can search for influencers based on industry and location. Once you’ve found dozens of potential influencers, we compile your results into an organized press list complete with their stats and metrics. All you have …