Gamers research study: Influential Gamers on Instagram

On May 25th it will be Geek Pride Day, an initiative that started a couple of years ago with the purpose of celebrating Geek Culture. Related to this subject, we have the gamers who have been growing in popularity over the last few years. This people, upload videos online or …

Top 10 Motherhood profiles on Instagram 2019

Mother´s day is this coming Sunday 5th in several countries in Europe, and in the USA is next Sunday 12th. Because of this, we wanted to take a moment to compile all the great profiles about motherhood that you can find on Instagram. This is the top 10, but there …

Top 10 NBA Wives influencers on Instagram 2019

NBA playoffs started a couple of weeks ago, and NBA players have a great support system outside the courts by their partners. Here you can find the top 10 NBA player’s partners who made a huge impact on the successful careers of people like Stephen Curry. 1º – Gabrielle Union …

Top 10 Eco-conscious influencers in Instagram 2019

On April 22nd is Earth Day and Instagram has become a great tool to share a message with the world. In the era of eco- friendly products, is very important to hear the influential voices of our generation that are taking the lead on this issue. These influencers can inspire …

What is a Micro Influencer?

When you’re looking for potential influencers to partner with, you may find yourself attracted to big flashy names with millions of followers and verified profiles. There’s no question that these types of influencers will get you far, but sometimes the best influencer for your brand and your campaign is what’s …

How to Find Influencers

In an era where word-of-mouth marketing trumps skippable advertisements, influencers are the keys to marketing success. The first step to launching an influencer-based campaign is to find influencers. It’s important to isolate influencers who will best enhance your brand and align with your desired campaign strategy. We’re breaking down the …

Statistics that Prove Influencer Marketing Works

It’s difficult to measure reach in any advertising campaign. There’s no way of knowing exactly how many people viewed your advertisement or purchased your product based on the advertisement they viewed. Nevertheless, if numbers are holding you back from launching an influencer marketing campaign, we’re outlining statistics that prove influencer …

Influencer Marketing vs Display Advertising

Companies are spending less and less on traditional advertisements…and for good reason. We’re living in an era of instant gratification where consumers can select what content they’re exposed to and how. They skip advertisements or upgrade to advertisement-free premium accounts, download ad blockers, and skip through commercials on prerecorded shows. …