You may be thinking that TikTok is just for the kids, but not anymore. The platform has totally taken over the social media world and grabbed the attention of marketers everywhere. Influencer marketing exists on a variety of social media platforms, depending on the content and target audience that a brand has. However, don’t be fooled into thinking that TikTok is just an app for the kids, because brands are now seeing phenomenal success by working on campaigns with TikTok influencers.

Top 10 countries with the most followed TikTokers in 2024

It’s no secret that TikTok has boomed across the whole world. With more than 1 billion monthly active users, it’s not surprising that the platform has given influencers a spotlight. We decided to take a look at the countries that have the highest numbers on the platform.

Here are the top 10 countries:

  1. India
  2. USA
  3. Thailand
  4. Brazil
  5. Vietnam
  6. Russia
  7. Indonesia
  8. Cambodia
  9. Pakistan
  10. Mexico

However, you may or may not be aware that in June last year, TikTok was in fact banned in India. So, although data will show that India is the top country for TikTok influencers, as these accounts are still sitting on the platform, but we can understand that these accounts are inactive. Therefore, we decided to take a look in more detail at the following three countries, including Brazil.

Source: Heepsy

Top USA tiktokers in 2024

With the TikTok ban in India, this essentially makes the USA the top country for TikTok influencers. Not only do they have a high number of influencers, but these influencers have the largest number of fans too with multiple million followers. What’s interesting is that in 2020, there was a possibility that TikTok would be banned in the US too. However, thanks to a quick resolution, this ban was able to be avoided.

In the US, there are over 80 million active TikTok users, which is growing at a rapid pace. Although still behind Facebook and Instagram in the US, it’s clear that TikTok won’t be far behind for long.

When it comes to influencer marketing, it’s important for brands to be smart about the platform that they choose. Just because Facebook is the most used social media platform in the US, doesn’t mean that it’s the best for your campaign. Equally, we know that Instagram is currently the most popular platform for influencer marketing. However, this may not be the best platform for you.

As a brand getting started with influencer marketing, it’s crucial to research where your target audience are most active online. In the US, more than half of TikTok users are between the ages of 10 and 29. If your brand’s target audience is of a younger generation, then TikTok may be the ideal platform for your influencer campaigns to access this demographic.

Here are the top 10 TikTok influencers in the USA:

  1. charlidamelio
  2. bellapoarch
  3. addisonre
  4. tiktok
  5. spencerx
  6. lorengray
  7. dixiedamelio
  8. justmaiko
  9. jasonderulo
  10. therock

As the top three influencers in the US also happen to be the top three in the world, here’s a brief summary of the type of content that led them to fame:

Charli Damelio

This young creator began creating content in June 2019, shooting to fame later that year. In March 2020, she grew her account to become the most followed creator on the platform. Now, she has over 120M followers on TikTok, also boasting a large following on Instagram and other social media platforms.

Charli is a 16 year old from Connecticut, living with her parents and older sister, Dixie, who is also a TikTok star. Her dance and choreography videos went viral and caught the attention of millions all over the world. Charli typically posts videos to trending music and dances created by others on the platform.

Although most notably within the dance category, Charli and Dixie moved to Los Angeles in late 2019, where they joined the ‘Hype House’. This was primarily a content-creating house, so you will find Charli within the entertainment category too.

Bella Poarch

Bella Poarch has emerged as one of the most-followed TikTok influencers in the United States, securing her position among the top TikTok creators. Her journey to becoming one of the most famous TikTok personalities began in March 2020 when her TikTok video syncing to "M to the B" by Millie B went viral, propelling her to the top spot on the list of popular TikTok accounts. With millions of followers on TikTok, she quickly became a sensation, reigning as one of the reigning queens of TikTok.

In August 2020, Bella Poarch's popularity on TikTok continued to skyrocket, and by September 2020, she had acquired over a million TikTok followers. Her TikTok content, which includes dance videos and viral posts, has consistently garnered a large following, earning her a spot on the list of the 20 most followed TikTok accounts. Bella's TikTok fame also led to her becoming one of the top 1000 TikTok accounts worldwide. With her incredible skills on TikTok and a close relationship with fellow TikTok stars like Charli D'Amelio and Dixie D'Amelio, Bella Poarch has firmly established herself as a TikTok sensation and a beloved figure among millions of followers on the app.

Addison Rae

Addison Rae is another former Hype House member. This TikToker has more than 80M followers, placing her second behind Charli in both the US, and the world rankings. Similarly, her most popular content primarily consisted of taking part in trending dances and challenges.

Although still posting dance challenges, Addison has been stepping into new areas, creating lifestyle and entertainment content, whilst focussing on growing her Instagram most recently. She has collaborated with many brands such as American Eagle, Chipotle, and more.

In 2020, we saw a friendship spark between Addison and Kourtney Kardashian, with a lot of great video content appearing from the two. Towards the end of the year, Addison began to show the work that she had been doing in different areas, by getting started in acting, singing, and presenting too.

New TikToks of Hype House, Bella Poarch, Charli D'amelio, Addison Rae and  more | TikTok Compilation - YouTube

Most followed TikTok accounts in Thailand in 2024

TikTok has become one of the most talked about social media platforms in Thailand, with new users signing up every single day. Users in Thailand are known to spend more than 35 minutes a day on TikTok, which is higher than the global average. Similarly to the US, the majority of Thailand’s users are Gen Z or Millennials. This seems to be a consistent trend across countries, and we know that in general, the platform is most popular with the younger generations.

What’s interesting to note is that in Thailand, 75% of users are female, compared to a small 25% of male users. Across other countries, the male/female split is a lot more equal. Influencer marketing is incredibly popular on the platform in Thailand and brands are seeing a lot of success with their campaigns here.

However, by taking a look at these statistics, as with the age demographics, it’s clear how important it is to look at gender demographics too. For example, if a Thai company is selling male clothing aimed at a younger audience, they may think that TikTok is a good choice. Yes, they will likely reach their target age group, but with only 25% of users being male, their campaign may not be reaching those that would actually convert to sales.

TikTokers in Thailand produce a whole variety of content. As well as dance and entertainment, comedy is also a really popular category for a TikToker here too.

Here are the top 10 TikTok influencers in Thailand:

  1. janeydm
  2. kik0404
  3. kaykai_ntch
  4. kengtachaya
  5. tao_stp
  6. arnon605ac
  7. kratai_phannipha
  8. grace_2557
  9. boy38170
  10. bietheska

What’s interesting to see when looking at TikTok influencers in different countries, is the comparison between follower numbers. Although the top influencers in Thailand are boasting follower numbers in the millions, none are reaching the crazy level of follower numbers that we see in the US.‍

Source: Heepsy

Best TikTok Stars in Brazil in 2024

Brazil is a key player in TikTok’s growth. In 2021, it was the country’s most downloaded app, and the same in 2018, 2019 and 2020 too. Again, the top categories align with those most popular in the US and Thailand. After India, Brazil had the most downloads of the app in 2020.

The influencer marketing industry in Brazil has quickly adapted to TikTok, being almost as popular as Instagram for campaigns. Compared to countries like the US, Brazil is further behind in the growth stage for ecommerce businesses. This explains why influencer marketing is picking up so well. As the ecommerce industry continues to expand, the influencer marketing industry will do so alongside.

When looking at the statistics, we can see that 56.8% of TikTok users in Brazil are female, aged between 13 and 24 years old. These user statistics are not all that different to the general TikTok user profile globally. This is a consistent trend, no matter the country. Additionally, when looking at influencers on the platform, engagement rate in Brazil is as much as 20% higher than the average engagement rates worldwide. We know that within the influencer marketing industry, engagement is the most important measurable metric, above follower count. So, this is promising for brands commencing TikTok influencer campaigns here.

So, you’re probably wondering who the top 10 TikTok influencers are in Brazil. Well, here’s the list:

Top 10 influencers in Brazil:

  1. tirullipa
  2. larissamanoela
  3. virginiafonseca
  4. luara
  5. marimariamakeup
  6. isisvalverde
  7. lucasranngel
  8. brunabarbieofficial
  9. whinderssonnunes
  10. cinthiacruz_

Compared to the other countries in our top three, we can see that the follower numbers of Brazil’s top 10 influencers are much closer to that of the top US influencers. Additionally, the follower numbers of the top influencers are much closer, too.

Chart showing the top TikTokers in Brazil.
Source: Heepsy

Wrapping Up: Insights on Top TikTok Accounts

TikTok influencers have firmly established their dominance on the platform, and their popularity continues to soar. The likes of Charli D'Amelio, Dixie D'Amelio, and other popular creators have become household names, boasting millions of dedicated followers. Their ability to create viral TikTok content, from engaging TikTok dance videos to trending challenges, has solidified their positions as some of the most-followed TikTok accounts in the world.

These influencers not only excel in mastering TikTok trends but also cultivate a sense of community within the TikTok ecosystem. Collaborations and partnerships with fellow TikTok stars have become the norm, contributing to their collective success. Beyond TikTok, their influence extends to platforms like Instagram, where they amass millions of followers, further solidifying their status as social media royalty. TikTok statistics showcase their impact, with millions of followers and liked videos that have gone viral, making them the reigning TikTokers of the year.

As we navigate TikTok's ever-evolving landscape, these TikTok sensations are the ones to follow this year to stay informed about the latest TikTok trends, viral content, and creative endeavors. Their journey on TikTok reflects their ability to captivate and entertain a global audience, and their continued success on the platform cements their positions as the top TikTok creators of our time.

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