TikTok is really taking the social media spotlight at the moment, and we don’t see that changing any time soon. So, it was about time that we introduced a dedicated search feature especially for finding TikTok creators!
The platform began to rapidly increase in popularity back in 2019, with 2020 being its highlight year, being the most downloaded app of the year. There are several factors that play a role in this. Maybe the pandemic has given people more time to spend on social media? Or maybe this time spent at home has sparked creativity in the population? But most notably, social media users are actively consumed by this form of short video content.
What we know is that brands and agencies are seeing a surge in consumers engaging with products and businesses through influencers here. TikTok creators have been successfully working with brands on the platform, and those not already doing so, are quickly incorporating TikTok into their influencer marketing strategies after seeing the results from their competitors.
What is the TikTok search?
Currently, with Heepsy you can search directly for Instagram and YouTube influencers. But, that doesn’t mean that you can’t find other social media influencers on Heepsy. By using the Instagram or YouTube search, you can then select another platform, such as Facebook or Twitter, through the ‘contact’ filter. This will show you Instagram or YouTube influencers that also have an account on those other platforms, with a direct link to their page. You can select TikTok in the contact filter too.
Whereas now, we have a search feature entirely dedicated to finding TikTok influencers, whether they have another social media account or not. So, in the first row, you can now choose from Instagram, YouTube, or TikTok for your search!
When searching for TikTokers, you can filter by category, location, follower number, engagement rate, video views, influencer type, and contact details. The analytics data available is pretty similar too, allowing you to evaluate the essential metrics to ensure a top-notch campaign can be created with these influencers.
How to conduct a TikTok search with Heepsy
To search for TikTok influencers with Heepsy, you’ll follow the same steps as you would for an Instagram or YouTube search. However, if you’re new to Heepsy, then you may not be familiar with this.
Just follow these few simple steps:
- Sign in or create your Heepsy account.
- Select TikTok from the top row of options.
- Enter keywords, categories, or a specific handle into the search bar.
- Use the country filter, or any of the others to find influencers that meet your target demographic.
- Get analyzing!
Although Instagram is still generally the most popular platform for influencer marketing campaigns, TikTok’s engagement has really shocked the industry. We don’t know exactly what the reason behind this is, but we know that engagement is one of, if not the most important element of influencer marketing.
Engagement rates on TikTok are far higher than on any other platform. As an example, we can look at the data from a video that Justin Bieber posted on both TikTok and Instagram Reels. On Instagram, his engagement rate was around 3%, whilst on TikTok he achieved a 49% engagement rate for the exact same video.
Working with TikTok influencers
Hiring and working with TikTok creators on an influencer marketing campaign isn’t much different to working with Instagram influencers. Of course, the content strategy differs. But these influencers are still people, still creators, and communication is still key.
Although allowing for creativity is encouraged when working with any type of influencer, it is even more important when working with TikTokers. The platform exceeds any other in terms of creativity, with a whole variety of content being available right at your fingertips.
One of the things that TikTok users love the most about the platform is its authenticity. Regular users, influencers, and celebrities are all known for being their true self on TikTok. Whereas, Instagram generally has people showing the very best and brushed up version of themselves. This authenticity is exactly what is needed for your influencer marketing campaigns. But, it means allowing TikTokers to be true to their personality whilst promoting your brand, being creative with the type of content that they post within the campaign.
So, there’s your short roundup of Heepsy’s new feature! TikTok influencer campaigns are seeing incredible success, and there’s no better time to get started on the platform. With so many influencers out there, make use of Heepsy to search for those that will align perfectly with your brand goals and values. For more tips, check out our blog post about how to use TikTok for influencer marketing.