Looking for content creator jobs? Not sure how to find what you're looking for? This article breaks down the different types of content creator jobs and where to find them.
If you’re a content creator, you might be wondering what’s the best way to go about finding work. There’s been a significant boom in the creator economy in the last few years, and content creator jobs are abounding. But finding the right content creator jobs for you is not always easy.
In this post, I’ve outlined different ways to find content creator jobs, so that you can choose which is the right method for you.
Types of content creator jobs
Before we dive into it, let’s make an important distinction. When it comes to content creators, there are a few types of jobs. Let’s look at the differences between them.
Freelance content creators
You could be a content creator who works freelance, creating content for various clients—usually brands—to promote them online. Nowadays, a lot of freelance content creation relates to social media, though it could also be for websites, blogs, and other digital sources.
Influencers are one example of this. Influencers get paid by brands to create content featuring the brand’s products or services, and then post it to their social networks.
When it comes to getting work as an influencer, brands are looking for creators with enough of an audience to be worthwhile, a high engagement rate with that audience, and content that is authentic and consistent.
Another example of a freelance content creator is the UC creator. UGC creators, like influencers, create content to promote brands on social media.
Unlike influencers, UGC creators don’t need to meet requirements for audience size or engagement rate. They just need to have a knack for creating content. This is because UGC creators don’t post their content to their own accounts. Instead, they send the content to the brand and the brand posts it to their own accounts.
Contracted content creators
On the other hand, you could be a content creator contracted by a company. For example, I’m the Content Manager at Heepsy. I create and publish content—these blog posts, social media content, and educational resources—to help people learn about influencer marketing and understand what Heepsy does.
Contracted content creators may create social media content, but depending on the company size and organization, they might have to create other content, too. This could be blog posts, whitepapers, email marketing campaigns, web copy, and so on.
How to find freelance content creator jobs
Here are a few places you can look for freelance content creator jobs.
Heepsy
Heepsy is a platform where you can find campaigns from brands looking for influencers and content creators. You can filter by location, category, incentive type, and more to find campaigns that fit your goals as a content creator.
When you find a campaign you’d like to apply to, you can send your proposal in just a few clicks. Tell the brand how much content you’re willing to make, what type of incentive you want, and leave them a message to introduce yourself.
Also, the platform is 100% free to use for finding content creator jobs. You just have to sign up with either an Instagram or a TikTok account and verify your account so we know you’re really who you say you are.
Payments can sometimes be handled through Heepsy—that’s up to the brand. However, as a content creator, Heepsy will never take a cut out of your earnings.
Good for you if:
- You know you want to create social media content for brands.
- You don’t want to spend money on a service subscription to find jobs.
- You don’t want a platform to take a cut of your earnings.
Upwork
If you’ve ever done freelance work, you probably know Upwork. Upwork brings companies and freelancers together across all industries: content creation, transcription and proofreading, software development, customer service, and so on.
Since you can use Upwork for anything, it’s going to take a bit more effort to find content creator jobs. You’ll have to search for keywords related to the role, and then filter according to your preferences.
One benefit of Upwork is that you can manage longer-term contracts through the platform, too. So you may be able to find gigs that last for a few months.
But, all payments are handled through the platform. This means they take a cut of your earnings. This cut depends on your total earnings, and you can get an idea of how much it would be using this fee calculator.
Good for you if:
- You’re looking for content creator jobs and other types of jobs.
- You’re looking for longer-term freelance contracts.
- You don’t mind a platform taking a cut of your earnings.
Fiverr
Fiverr works similarly to Heepsy and Upwork, but instead of the buyer (the brand/company) posting the job, the seller (freelancer) posts an ad offering services. The opportunities you see on Fiverr are called “gigs.”
So you post a gig explaining what you can offer, and name your prices (you can set up Basic, Standard, and Premium packages). Then people can simply buy your services, send over the relevant information, and you can get started.
Fiverr, like Upwork, isn’t industry-specific. So you’ll find content creator jobs, but you’ll also find jobs for designers, developers, voiceover actors, illustrators, photographers, and more. This can be a pro or a con depending on how you look at it. If you strictly want content creator jobs, you’ll have to search for them.
Fiverr also charges you a fee on each gig, meaning they take a cut of your earnings. This is supposedly 20%, unless you have a very high-value gig, in which case they charge an additional fee.
Good for you if:
- You’re prepared to market yourself.
- You prefer buyers reaching out to you instead of vice versa.
- You don’t mind a platform taking a cut of your earnings.
Reach out to brands on social media
Another way to find freelance creator jobs is to simply reach out to your favorite brands on social media letting them know you’d love to create content for them.
This is a DIY method, and results aren’t guaranteed. But it doesn’t hurt to try.
If you want to go this route, you should do the following:
- Make a list of your favorite brands, the ones you’d love to create content for.
- Do a bit of research on those brands to see if they work with content creators like you.
- Send an outreach email/DM where you pitch your services as a content creator.
You’ll also definitely need a media kit or portfolio here. Brands will expect a document explaining who you are, what type of content you create, and what your rates are. There are lots of resources on Instagram and TikTok to help you learn how to create one.
How to find contract content creator jobs
If you prefer to look for content creator jobs where you’re contracted by a specific company, here are some places you can start.
LinkedIn has its own job search feature. You can search for jobs as with any tool, putting in keywords or locations to narrow down your results.
But LinkedIn also has a pair of other cool features when it comes to finding jobs. All of these require you to have a complete and active LinkedIn profile. This means you’ve input your work and education experience, skills, languages, etc. It also means you’ve built up your network, connecting with colleagues, friends, acquaintances, and so on.
First, there’s LinkedIn Easy Apply. This lets you apply for a job in just a matter of minutes. Instead of asking you for a resume and cover letter, Easy Apply uses your LinkedIn profile as the source for your application.
Next, if your profile is complete, LinkedIn will suggest jobs that it thinks would be a good match for you. Looking at your experience, skills, and past searches, it will show you job listings to fit with your activity.
Finally, the platform will show you jobs from people in your network. This means you may be able to get an in if one of the hiring managers is in your network.
Good for you if:
- You already have a LI profile or can dedicate the time to creating one.
- You want to apply to jobs quickly.
- You like getting a new job through networking.
Indeed
Indeed is one of the biggest names in the recruiting industry. The American company has been around since 2004 and gets 300M monthly visitors.
Indeed is simple to use, and lets you run a job search without even signing up. To apply through the links you find on Indeed, you will have to create a free account. Or, you can locate the job listing, go to the company’s website, and apply there. It’s up to you.
Indeed also lets you upload your resume. According to Indeed, “Uploading your resume to Indeed grants recruiters access to browse your qualifications and consider you for open roles. If they find what they're looking for within your resume, these recruiters can reach out to you directly.”
Good for you if:
- You want a more traditional job search experience.
- You want to upload your resume without having to create a profile or fill out a lot of info.
- You prefer to use a search-engine format for finding jobs.
Glassdoor
If LinkedIn is the social network of recruiting, and Indeed is the search engine, then Glassdoor would be the reviews site.
Glassdoor allows you to search for jobs, but also places a large focus on transparency and the sharing of information in the job search. One of their key features is the company review.
Glassdoor lets current and former employees review their company, which translates into information about culture and values, diversity and inclusion, work/life balance, opportunities, senior management, and so on.
Another feature Glassdoor is famous for is their salary comparison. Here, you can look up salaries for different roles from various companies and locations. This is especially useful when preparing for everyone’s favorite interview question: What is your expected salary? There’s also a career path mapping function, which lets you see how your salary could grow over time.
Good for you if:
- You want to do thorough research on companies before applying for jobs.
- You want to know what other people think about their workplaces.
- You’re planning for the long term, not just the now.
Take away
Being a content creator is a rewarding career. To find content creator jobs, first reflect on whether you’re interested in going the freelance or contract route. Then, try out these platforms to find opportunities, and get to work!
