Instagram moms are a vital part of the social network’s family of influencers. And with Mother’s Day just around the corner in the United States, it’s time to celebrate some of the women who manage to be moms and Instagram influencers at the same time.
Catherine Paiz McBroom (@catherinemcbroom)
- Followers: 7.7M
- Engagement: 16%
- Heepsy quality score: 81
Catherine’s feed is mostly full of her life with her three children, Elle, Alaïa and Steel. Alongside her husband Austin, she also produces content for the 19M Youtube subscribers to their channel The ACE Family. The California-based mom is also the founder of her own skincare line, 1212 Gateway.
Savannah Rose LaBrant (@savlabrant)
- Followers: 6.8M
- Engagement: 12.2%
- Heepsy quality score: 76
Savannah started out as a fashion blogger, and her love for fashion is still evident now that she’s a mom of three. On Instagram, you can often find her and her family in coordinated outfits, from swimsuits to Christmas pajamas. She also has a Youtube channel, The Labrant Fam, with 13M subscribers.
Shawn Johnson East (@shawnjohnson)
- Followers: 3M
- Engagement: 6.2%
- Heepsy quality score: 61
Before settling in among these other Instagram moms, Shawn Johnson won gold for Team USA gymnastics at the 2008 Beijing Olympics. Since then, she’s also become an influencer, writer, wife, and mom. Shawn’s feed features her daughter Drew but also touches on fashion, food, and fitness.
Nicolette Robinson (@nicolettekloe)
- Followers: 71K
- Engagement: 16.3%
- Heepsy quality score: 84
Nicolette is a stage and screen actress and has two children with her husband, fellow actor Leslie Odom, Jr. Her daughter, Lucy, and her newborn son, Able, are regulars on her Instagram. Nicolette has collaborated with fashion brands like @Carters and @zuhairmuradofficial.
Elayna Carausu (@elayna.carausu)
- Followers: 450K
- Engagement: 7.3%
- Heepsy quality score: 64
Elayna is a mom on the move, literally. She, her husband Riley and her son Lenny live on the sailboat La Vagabonde. Elayna and Riley both create videos for LaVagabonde’s Patreon, and Elayna is also the founder of Vaga Bella Swim, a non-profit swimwear brand made from 100% recycled material.
Angel Laketa Moore (@thatchickangel)
- Followers: 180K
- Engagement: 5.6%
- Heepsy quality score: 62
The next of our Instagram moms describes herself as a wife, mom and boss. Angel, who has four sons, has also been an actress, has her own Youtube channel That Chick Angel, and hosts a podcast called Mommy Confessions. In all of her ventures, Angel strives to portray the authenticity of motherhood and womanhood.
Lucy Knisley (@lucyknisley)
- Followers: 200K
- Engagement: 12.5%
- Heepsy quality score: 75
Lucy is a bit different from the other Instagram moms featured here, in that her feed isn’t full of pictures of her and her kids. Instead, it’s full of cartoons. Lucy has also published several graphic novels, the most recently Stepping Stones, a middle-grade tale about adaptation.
Kaytee the Nurse Mum (@thenursemom)
- Followers: 64K
- Engagement: 5.8%
- Heepsy quality score: 64
Kaytee’s goal on Instagram is to share motherhood as a single parent and also as an advocate for her medically-complex son, Jaxon. In Kaytee’s own words: “Lots of people ask how to educate or talk to their child about disability. This would be my first recommendation. When they say “mummy what’s wrong with him?” tell them “absolutely nothing at all” and teach them that we all have different abilities.”
Ashley Petta (@ashleypetta)
- Followers: 255K
- Engagement: 9.1%
- Heepsy quality score: 68
Ashley was on season 5 of Married at First Sight, a reality TV show in which singles agree to marry unknown partners chosen for them by the show’s relationship experts. Ashley married Anthony D’Amico in 2016, and the couple just celebrated the birth of their second child, daughter Vaeda.
Jamie Bruesehoff (@jamiebruesehoff)
- Followers: 6K
- Engagement: 9.8%
- Heepsy quality score: 83
Jamie Bruesehoff’s 6K followers might not seem like a lot, but don’t underestimate the power of micro influencers. Jamie is a mom of 3 and LGBTQ+ advocate. Her daughter Rebekah was featured in Marvel’s Hero Project, a documentary featuring real-life heroes making changes in their communities. Rebecca’s mission is to shield LGBTQ youth from hate, and her mom is right by her side helping her out.
About this list
This list isn’t a ranking. Rather, it’s a way to show the diversity of profiles out there in the mom influencer category. To find all these influencers, I used Heepsy to search for the mom category and set the engagement filter to high-very high and the quality score filter to 60 and above. These profiles are just a fraction of the results, so if you want to find more Instagram moms get searching on Heepsy.
