In this article, we bring you, thanks to the Heepsy search engine, another Top 10 list. What are the most mentioned posts on Instagram this week?.
October 16th – 23rd
Fashion Nova, the famous brand remains another week at the number one position of our top 10 accounts with the most mentions.
It seems that the technique used by the brand to gain visibility and be viral continues to be successful since it exceeded the mentions of the previous week with 2144 this week.
2. Get repost
The Get_repost , account also retains its second spot in the top 10, although it still has only one post. This shows that the interest in mentioning this account (1421 times this week), does not reside in the content it generates but rather in the fact that it allows its users to make reposts .
3. Huda Beauty
We continue with the same top 3 as last week since the @hudabeauty account is still in the same spot, with 1158 mentions
4. Anastasia Beverly Hills
The brand that was at the number one position of our top 10 brands most mentioned last week, comes in fourth position in terms of most mentioned accounts. The advertising carried out on social networks continues to work, since the @anastasiabeverlyhills account has been mentioned 991 times this week.
5. Like to Know it
Like Fashion Nova, the @Liketoknowit account is still successful on Instagram probably thanks to its sales strategy based on social networks. As we mentioned in the post last week, the brand work closely with influencers; they have to tag the brand account in all posts that are part of a collaboration.
6. Pretty Little Thing
With 746 mentions the brand account is positioned at number six, ahead of the Fashion Nova Curve account.
7. Fashion Nova Curve
These two “viral” brands reach the top 10 of the accounts with the most mentions, one after the other, similar to our top 10 last week for the accounts of brands with more mentions.
We follow this top 10 with another brand, whose fame is largely due to Instagram. As we discussed in the post last week, Revolve collaborates with many top influencers, which gives the brand a lot of visibility.
9. Colour pop cosmetics
Like many brands of cosmetic products on Instagram, customers and followers of Colour Pop cosmetics do not hesitate to mention the brand every time they upload a post with their products.
10. Daniel Wellington
We close our top 10 most mentioned accounts on Instagram this week with the well-known watch brand, which has based much of its communication on this network and even has a section on its website called “Instagram store”.
Here you can see a selection of photos of people who have tagged Daniel Wellington on Instagram, showing the watch. The brand encourages its buyers to tag it on Instagram and add the hashtag #danielwellington in their publications to maybe see their photo on its official account.
September 3rd – 10th
1. Anastasia Beverly Hills
At the top of the most mentioned brands is Anastasia Beverly Hills, known for being the best makeup brand in terms of eyebrow products. It is one of the fastest-growing cosmetic brands in the industry.
To carry out its advertising, the brand has not hesitated to use the power of social networks as shown by its first place in the top 10 this week of the most mentioned brands on Instagram, with 903 mentions. The Anastasia Beverly Hills brand has chosen to develop its brand through Influencers Marketing using Micro and Mid-influencers, gaining an important presence in social networks.
2. Like to Know it
In second, we have the LiketoKnow.it account. It is a page/app that lets you know which brand your favorite influencer is wearing.
For this company, Instagram is one of their main tools. The first step to use “Like to know it” is to like or take a screenshot of the post where the clothing piece is appearing. As soon as you do one of the two things, you can get an email with the detail of the clothing or you can see it directly in your app.
LiketoKnow.it works closely with Instagramers; they have to mention their account every time they make a collaborative post. This explains why LiketoKnow. It has been mentioned 779 on Instagram this week.
3. Fashion Nova Curve
In third is the retail brand Fashion Nova Curve (773 mentions).
4. Pretty Little Thing
With 694 mentions, the Pretty Little thing brand is in fourth. The common factor of these brands is that they are what can be called “Instagram brands” or as the CEO of Fashion Nova calls them, “viral brands.”
Moreover, part of their communication is collaborating with influencers and celebrities such as Kylie Jenner.
5. Colour pop cosmetics
Color cosmetics are also known as Colourpop is a brand of cosmetic products based in Los Angeles, California and earns its sales mainly online.
6. Too faced
Too Faced is one of the leading brands in the beauty and cosmetics sector today, innovating with its “cruelty-free” products.
7. Fenty beauty
Fenty Beauty is the cosmetic brand created in 2017 by the famous singer Rihanna. The brand has great success thanks to its great variety of products, adapting its makeup products to about 50 different shades.
Furthermore, their presence on Instagram is important and when they take out a new collection or product, the campaign carried out on the social network has a lot of impact in terms of collaborations and mentions of the brand .
As you can see in the Fenty Beauty account, the brand has frequently published photos of other accounts. This way, they promote its new collection of “Pro Filt'r” bases and eyebrow pencils “Pro MVP. "
8. Fashion Nova Men
In eight is the Fashion Nova account dedicated to men's fashion. The Instagram account that has the brand for the men's section has the same advertising strategy as its other two accounts. This encourages all its customers to tag the brand in the photos they upload to the network and/or use the hashtag #FashionNovaMen. In exchange, the brand account is responsible for giving likes to all those publications.
It is no surprise to find the Revolve clothing brand in our top 10 of the week. Most of its marketing strategy is based on the influence of the most successful fashion Instagrammers. According to a WWD article, 70% of revolve.com's global sales are driven by an influencer. That said, it is clear that Revolve is a brand that gives great importance to its social networks, especially Instagram.
10. Mac Cosmetics
We have the well-known brand of cosmetic products M·a·c cosmetics, mentioned almost 400 times.
Like the other cosmetic brands mentioned in this top, the Mac Cosmetics account is mentioned most of the time by its customers. They like to publish photos of makeup made with brand products.