Uncover the top 25 beauty influencers, leading engaging campaigns with authentic connections. Join Heepsy and get a peek into the influencer marketing world!

Welcome to today's dynamic marketing landscape, where charisma meets creativity and magic is woven with makeup brushes. At Heepsy, we've witnessed first-hand how these captivating influencers are redefining the beauty industry, leaving their unique mark on brands and consumers alike.

rom makeup artists to skincare experts to beauty vloggers, these influencers have the power to captivate audiences like never before. Join us as we delve into the dazzling universe of beauty influencers, where authenticity reigns, trends are set and connections are created with every stroke of a brush. We'll also explore their influence on consumer behavior and reveal the secrets behind crafting compelling influencer campaigns that deliver exceptional results.

The Diverse Landscape of Beauty Influencers

In this diverse beauty influencer landscape, each category exudes its own charm, creating a symphony of creativity and inspiration. Whether you're looking for artistic artistry, radiant skin or captivating storytelling, the world of beauty influencers has something to offer. Let's embark on a captivating journey through the different categories:

Makeup Masters:

Enter the realm of Makeup Masters, where expert artists like the glittering James Charles (@jamescharles) and trendsetter Huda Kattan (@hudabeauty) handle their makeup brushes like dazzling wands, transforming faces into works of art. They create mesmerizing looks that inspire awe and set trends that spread throughout the beauty world.

James Charles Heepsy Profile Analytics

Skin care gurus:

Discover the secrets to a luminous glow from Hyram Yarbro (@skincarebyhyram) and Susan Yara (@susanyara). With elixirs of wisdom and potions of knowledge, they impart valuable insights, guiding their followers on a journey of self-love and self-care.

Beauty vloggers:

Embark on a fascinating adventure with the charismatic Beauty Vloggers, where honest reviews and exciting tutorials await. Join Jackie Aina (@jackieaina) as she delves into the world of product testing and captivating stories. Or follow Nikkie de Jager (@nikkietutorials) for her exciting tutorials.

NikkieTutorials Moonio Profile Analytics

Illuminating the Power of Beauty Influencers for Brands

Beauty influencers hold the keys to unlocking brand success in ways no other marketing strategy can. Take GlamGlow, for instance, whose collaboration with Bretman Rock (@bretmanrock) skyrocketed sales, proving that authenticity and passion translate to loyal customers. And let's not forget Sephora, whose ingenious partnership with Jackie Aina (@jackieaina) broke the internet, showing the world that influencer marketing is a force to be reckoned with.

Tarte Cosmetics ventured into the world of captivating storytelling, and they found the perfect storyteller in Nicol Concilio. With her magnetic charisma and authentic charm, Nicol wove enchanting tales of makeup artistry, crafting captivating campaigns that left a lasting impression on beauty enthusiasts worldwide. The result? An outpouring of love and support, proving the power of influencer marketing in captivating hearts and boosting brand loyalty.

Crafting Compelling Beauty Influencer Campaigns

In the ever-evolving world of beauty influencer campaigns, micro-influencers have risen as champions, infusing every post with beauty's charm. Meet Sarah Lee (@sarahlee), a makeup prodigy creating spellbinding looks that captivate beauty enthusiasts. Or discover the beauty wisdom of Cambria Beauty (@cambriabeauty), who shares an enchanting journey of self-care and self-love, touching hearts worldwide with her authenticity and genuine charm.

 Sarah Lee - Beauty Microinfluencer's Post

Also, don't miss the glam room of In The Glam Room (@intheglamroom), where captivating tutorials and honest reviews await, empowering beauty enthusiasts worldwide. Embrace the magic of Simply Bekah (@simplybekah_), a Beauty Vlogger who fearlessly explores innovative trends, guiding her followers with captivating storytelling.

Together, these micro-influencers exemplify the power of genuine connection and relatability, captivating the hearts of their followers and solidifying their place as influential voices in the beauty industry.

Understanding the Impact of Beauty Influencers on Consumer Behavior

What's the secret ingredient that drives consumers to gravitate towards beauty influencers? It's the allure of authenticity, of course! Jen Chae, better known as @frmheadtotoe, brings a dash of honesty to every review, showcasing how trust is the foundation of the influencer kingdom.

Jen Chae's Profile Analytics - Source: Heepsy

Meanwhile, Huda Kattan (@hudabeauty) and her loyal followers are the epitome of social proof, transforming beauty recommendations into powerful enchantments that leave a lasting impression.

Navigating the Legalities and Ethics of Beauty Influencer Collaborations

What is the golden rule in influencer marketing? Transparency! To maintain transparency and ethical practices, brands must adhere to FTC guidelines. In fact, at Heepsy we admire influencers who ensure their audience is well-informed about sponsored content. Here's what you need to know:

  • FTC Compliance: Gain insights into the guidelines set by the FTC, ensuring influencers disclose their brand relationships.

  • Crafting Ethical Contracts: Develop clear and comprehensive influencer contracts using best practices.

Top 25 Beauty Influencers to Work with

Feast your eyes on the crème de la crème of beauty influencers, handpicked with love, who will illuminate your feed with their dazzling presence:
1. Jeffree Star (@jeffreestar)

Jeffree Star Profile Analytics - Moonio

2. Manny Gutierrez (@MannyMua733)

3. Mikayla Nogueira (mikaylajmakeup)

4. Les Do Makeup (@lesdomakeup)

Les Do Makeup - Profile Analytics (source: Moonio)

5. Mikayla Jane (@mikaylajmakeup)

 Mikayla Jane Instagram Post

6. Casey Holmes (@CASEYHL91)

7. James Charles (@jamescharles)

8. Beauty Bird (@beautyybird)

BeautyyBird Profile Analytics by Moonio

9. Leilani Green (@leilanigreen)

10. Karen Young (@iamkareno)

11. Lauren Curtis (@lozcurtis)

Lauren Curtis Profile Analytics on Moonio

12. Alexandra Anele (@AlexandraAnele)

13. Huda Fode (@hudafode)

Huda Fode Feed

14. Kandee Johnson (@kandeejohnson)

15. Alexa Beauty (@alexabeautyy)

alexabeautyy Feed

16. Paula Galindo (@pautips)

Pautips Profile Stats on Moonio

17. Tati (@Tati)

18. Meredith Duxbury (@meredithduxbury)

19. Doeneseya (@doeneseya)

Doeneseya Feed on Instagram

20. Ashlee (@intheglamroom)

@intheglamroom stats on Moonio

21. Wayne Goss (@WayneGoss)

22. Char Barker (@charbarker)

23. DeLion (@japanslayz)

DeLion IG Publication

24. Carli Bybel (@CarliBel55)

25. Adela (@adela.manolache)

@adela.manolache profile analytics on Heepsy

The Cost of Beauty Influencers on Different Social Media Platforms

Collaborating with beauty influencers on various social media platforms comes with distinct cost considerations. Let's delve into the differences in pricing for different platforms:


  • Influencers on Instagram, with its visual appeal, often charge based on follower count. For those with 50,000 to 100,000 followers, the cost may range from $500 to $1,000 per sponsored post.
  • As follower count increases, so does the pricing. Influencers with 100,000 to 500,000 followers may charge between $1,000 to $5,000 per post, while mega-influencers with over 1 million followers can command fees of $5,000 to $20,000 or more per post.
  • Instagram Stories and IGTV content usually come with additional costs, depending on the duration and exclusivity.
  • *Example: A beauty influencer with 200,000 Instagram followers may charge $3,500 for a sponsored post, while an Instagram Story could cost an additional $1,000.


  • Influencers on YouTube often charge based on video views or subscribers. CPM rates can range from $20 to $200, depending on the influencer's niche and engagement rates.
  • Some influencers may also charge for video production and editing, especially for high-quality tutorials or in-depth reviews.
  • *Example: A beauty influencer with 500,000 YouTube subscribers may charge $30,000 for a sponsored video, inclusive of production costs.


  • TikTok influencers may charge based on the number of video views or cost per engagement, which can range from $0.10 to $1 per like, comment, or share.
  • Shorter video content on TikTok typically comes with lower costs compared to longer-form content on other platforms.
  • *Example: A beauty influencer with 1 million TikTok followers may charge $1,500 for a sponsored video.

Blog and Website:

  • Beauty influencers with a well-established blog or website may offer sponsored blog posts or brand collaborations.
  • Pricing may vary based on the influencer's website traffic and domain authority.
  • CPM rates for blog posts can range from $50 to $100.
  • *Example: A beauty influencer with a blog featuring 100,000 monthly visitors and a domain authority of 60 may charge $2,000 for a sponsored blog post.

    Understanding these differences in pricing and key metrics across social media platforms allows brands to tailor their influencer marketing strategies to match their budget and marketing objectives effectively.


As we conclude our journey through the captivating world of beauty influencers, we glimpse an exciting future where cutting-edge technologies merge with the art of beauty. Imagine beauty influencers equipped with artificial intelligence painting make-up wonders and skincare miracles that transcend our imagination.

Let's embrace the allure of beauty influencers, discover the wonders of marketing and captivate the world, one beauty revelation at a time. As we step into the future, guided by their artistry and authenticity, let's paint our own stunning beauty stories for generations to come.