It’s difficult to measure reach in any advertising campaign. There’s no way of knowing exactly how many people viewed your advertisement or purchased your product based on the advertisement they viewed. Nevertheless, if numbers are holding you back from launching an influencer marketing campaign, we’re outlining statistics that prove influencer marketing boosts brand awareness and convinces consumers to whip out their wallets more than any traditional promotional strategy. Check out why influencer marketing works:
- Ad blocker usage has increased by 30 percent: Most consumers are worried about clicking on advertisements that lead to spam accounts, most consumers want pages to load faster and, given the current invasive landscape, many consumers are worried that advertisements are collecting personal information. Above all, advertisements are irritating and hold consumers back from the article or video they’re trying to view. If you’re still considering using traditional display ads, understand that more people than ever before are blocking the advertisements you spend time, money, and energy creating.
- In 2021, revenue from native advertising is expected to eclipse $36 billion: As mentioned in previous posts, native advertising trumps display advertisement in terms of building consumer trust, increasing brand awareness, and boosting sales. The power of native advertisement is only expected to increase as time goes on and consumers become less trusting of traditional ads and obviously sponsored posts. Consumers want organic content; they want trustworthy influencers whispering in their ear and telling them exactly what product to use. They don’t want poorly constructed banner ads or unfamiliar actors paid to promote lotion and ketchup and toiletries. Influencers feel like our friends and we trust them to give their honest opinion on brands and products more than any other source. According to one study, that includes friends and family!
- Influencer marketing generates 11 times the ROI of traditional digital marketing: ROI, or return-on-investment, is a powerful metric for measuring the effectiveness of a marketing campaign. It tells you how much is generated in sales compared to how much was spent on marketing. If you’re spending thousands and thousands of dollars on marketing efforts that aren’t increasing sales, you’re wasting money that could be invested in effective strategies like influencer marketing. Can your brand afford to ignore an 11-times greater ROI on your marketing budget?
- According to a survey conducted by Twitter and Annalect, 40% of respondents say they’ve purchased an item online after seeing it used by an influencer on social media: Compare that to the 54% of consumers who don’t click banner ads because they don’t trust that form of advertisement. Many consumers, myself included, purchase products we see online without even realizing that we’ve been influenced by an online content creator. If you’re looking for a comforter, and your favorite YouTuber films a dorm haul showing off her brand new, high quality, low-priced comforter with links to the comforter imbedded in her video, who wouldn’t consider clicking through and purchasing the same great product?
- 75% of marketers have allocated part of their marketing budget to influencer marketing: AND, 71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing. Sometimes it’s best to jump on the bandwagon. If your main competitor has launched an influencer marketing campaign, don’t wait around to see if they’re successful while you continue allocating funds towards traditional display ads. While it’s possible to launch a poorly researched, ineffective influencer campaign, it’s also guaranteed that a majority of your consumers will tune out traditional advertisements. Sometimes, the only way to compete with competition is to beat them at their own influencer marketing game. Don’t be the last one to jump on a popular ad trend. Launch your influencer campaign now or be left in display ad dust.
Numbers don’t lie. If you’re worried about investing money into a campaign that won’t return your investment or beat out competitors or actually convince consumers to buy, influencer marketing is your best bet. Get started with influencer marketing today on Heepsy!
