Heepsy vs Modash Reviews: Best Influencer Marketing Platform 2025

Choosing the right influencer marketing platform can make a big difference in how effectively your brand connects with creators for influencer marketing campaigns. Heepsy and Modash are two popular influencer tools, each offering different features, pricing, and benefits. In this comparison, we break down what each platform brings to the table to help you decide which one aligns best with your marketing goals.

Modash Overview

Modash provides a comprehensive suite of tools to manage end-to-end influencer marketing, detailed influencer analytics and performance tracking. Its features enable users to monitor key metrics, such as follower demographics, engagement rates, audience authenticity, and content performance, ensuring data-driven decision-making.

A suitable platform tailored for Ecommerce business workflow, Modash boasts a massive database of over 250 million influencers across Instagram, TikTok, and YouTube. The platform offers robust influencer discovery tools, allowing you to search for influencers based on various filters.

Known for its accurate and reliable analytics, Modash helps brands assess the effectiveness of their influencer campaigns with real-time insights. The platform’s intuitive interface makes it easy to navigate, even for those new to influencer marketing.

Heepsy Overview

Heepsy is an all-in-one influencer marketing platform that focuses on helping brands discover and analyze influencers across various social media platforms, including Instagram, YouTube, and TikTok. 

Heepsy is suitable for brands and influencer marketing agencies of all sizes to find influencers, manage campaigns, and track performance with ease. Heepsy simplifies influencer outreach and collaboration, allowing users to organize campaigns, track key performance metrics, and measure ROI. Whether you're scaling an influencer strategy or optimizing existing partnerships, Heepsy provides the data-driven insights needed to run effective and high-performing influencer marketing campaigns.

With a massive influencer database similar to Modash, Heepsy provides advanced filtering options, allowing you to narrow down influencers based on criteria such as location, category, engagement rates, and audience demographics. The platform also offers features like fake follower detection and campaign management tools, making it a comprehensive solution for any brand’s influencer marketing needs.

Heepsy also recently introduced Instagram Monitoring which allows brands to track influencers Instagram content in real-time without extra tools or integrations by automatically collecting all posts and stories from the list of chosen influencers they collaborate with.

Feature Comparison

Influencer marketing platforms play a crucial role in connecting brands with the right influencers to enhance their marketing strategies.

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1. Influencer Discovery and Search

Influencer Database: A comprehensive database with detailed influencer profiles, including audience demographics, engagement rates, and content performance, ensuring accurate and updated data for effective influencer marketing.

• Heepsy offers access to over 14 million influencers,
• Modash provides a significantly larger database of over 250 million influencers.

Influencer Discovery: For brands and agencies looking to run influencer marketing campaigns, influencer discovery across leading social media platforms like Instagram, TikTok, and YouTube is a must. Brands often need influencer tools to build omni-channel influencer marketing campaigns.

• Heepsy provides access to major social media channels like Instagram, TikTok, and YouTube.
• Modash also provides access to influencers on Instagram, TikTok, and YouTube.

Filtering Options: Influencer marketing platforms with advanced search filters are essesntial, allowing brands to narrow down their search based on criteria like follower count, engagement rates, demographics, and niche relevance

• Heepsy allows users to filter influencers by location, category, engagement rate, audience demographics and more. Advanced filters also include categories, niche, followers as well as combining filters on the creator's specific traits, media variables and influencer audience information.
• Modash offers similar filtering capabilities, filters spanning across locations, follower count, demographics, engagement etc with additional options like bio keywords, hashtags used, and growth rate. Additionally, Modash allows brands to find influencers similar to their successful collaborations. 

Fake Follower Detection: Identifies fake followers and bots by analyzing growth patterns, engagement authenticity, and audience activity, preventing brands from partnering with inauthentic influencers.

• Heepsy provides an authenticity filter to detect fake followers, helping ensure the authenticity of an influencer's audience. These features help brands and influencer agencies to make sure their collaborations are with genuine influencers who resonate with their goals.
• Modash offers tools to detect fake followers across Instagram influencers enabling brands to check follower count, engagement rate, fake followers, and audience quality analysis to identify suspicious follower patterns.

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Influencer Analytics: Gain deep insights into influencer performance, audience demographics, engagement rates, and authenticity to make data-driven decisions for your influencer marketing campaigns using influencer analytics.

• Heepsy provides analysis of creator authenticity, publication insights, demographics, and authenticity factors. Track key metrics such as engagement rates, follower demographics, and growth trends to ensure data-driven collaborations. Analyze past content performance to predict future impact and optimize marketing strategies. With in-depth statistics and audience authenticity checks, the platform helps brands make informed decisions and maximize campaign success.
• Modash offers data on performance metrics like engagement rate, average views, audience demographics, past sponsors etc. Modash also helps brands evaluate influencers before outreach by providing insights into engagement rates, audience demographics, and past brand collaborations. The platform also offers a brand collaboration timeline, allowing marketers to quickly review an influencer’s past partnerships and content performance.

Outreach and Relationship Management: Streamline influencer communication, build long-term partnerships, and manage collaborations effectively to maximize brand impact and ROI.

• Heepsy: Enables bulk outreach, provides contact details, supports CSV exports, and offers outreach analytics with email synchronization.
• Modash: Integrates with Gmail/Outlook to facilitate faster email outreach, supports the use of templates and variables for personalization, and consolidates all necessary data and context within one tab.

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Campaign Tracking and Management: Monitor influencer campaigns in real time, track key metrics, optimize performance, and measure ROI to ensure successful marketing outcomes.

• Heepsy offers real-time tracking, automated media collection, engagement insights, performance monitoring, and in-depth reporting, including outreach metrics, click tracking, sales reporting, and media tracking. Heepsy simplifies influencer campaign management by quickly finding influencers, building lists, and contacting them in bulk. Track influencer content in real-time across multiple platforms, ensuring you stay updated on posts and engagement. Gain in-depth reporting on traffic, media performance, and sales impact, enabling data-driven decisions for future strategies. Effortlessly optimize your influencer collaborations with Heepsy’s all-in-one platform.
• Modash also offers robust campaign tracking and influencer management tools to help brands streamline their influencer marketing efforts. The platform enables users to monitor key performance metrics, including reach, engagement rates, and audience demographics, ensuring data-driven decision-making. Its influencer management features allow teams to organize partnerships, track deliverables, and compare influencer performance. With real-time analytics and an intuitive interface, Modash helps brands optimize campaigns, measure ROI, and improve collaboration.

Lookalike influencer search: Platforms even offer lookalike influencer searches, enabling brands to find influencers who share similar audience characteristics to their existing partners.

• Heepsy does not explicitly feature a dedicated lookalike influencer search feature, but it is easier to filter based on the creator's profiles, media variables, audience, and also see who's collaborating with whom in any niche with Heepsy's mentions filter.
• Modash offers a specific lookalike influencer search functionality designed to help users find influencers who discuss similar topics as a reference to existing influencers who brands have already worked with. Get suggestions for influencers who post similar topics, or have similar audience demographics.

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2. Outreach and Contact Management

Outreach and contact management are crucial aspects of influencer marketing, allowing brands to efficiently connect with influencers and maintain long-term relationships. Key features in this area include:

Access to Influencers' Contact Details – Enables brands to reach out directly for collaborations.

• Heepsy provides access to influencers' contact information, facilitating direct communication.
• Modash offers similar features, allowing you to obtain contact details for outreach purposes.

Bulk Messaging – Allows brands to send personalized outreach messages to multiple influencers simultaneously, saving time and improving efficiency.

• Heepsy offers CRM tools that enable you to manage influencer relationships and communications efficiently.
• Modash currently lacks built-in bulk messaging and email automation features, which may require you to use external tools for large-scale outreach.

Email Automation – Helps schedule and automate follow-ups, ensuring no potential partnership is overlooked.

• Heepsy’s email automation tools allow brands to send outreach emails to multiple influencers at once.
• Modash ensures consistent communication by scheduling and automating follow-up emails. Tracks email interactions, responses, and engagement history for better relationship management.

 CRM Tools - Brands can store information on past conversations, collaborations, and influencer preferences for future reference.

• Heepsy's CRM functionalities allow you to organize and track your interactions with influencers, streamlining your campaign management process.
• Modash does not offer dedicated CRM tools, which could impact your ability to manage influencer relationships effectively.

Customization and templates- For customization and templates help brands streamline their influencer outreach

• Heepsy offers simple outreach message templates for contacting influencers. Allows users to modify messages before sending them to multiple influencers for a tailored experience.
• Modash Provides customizable, pre-built email templates to maintain a professional yet personal approach. Enables the inclusion of names, campaign details, and other unique elements in templates.

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3. Influencer Analytics and Reporting

Influencer analytics and reporting provide valuable insights into key metrics such as follower growth, engagement rates, audience demographics, conversion metrics, and campaign tracking.

Follower Growth Trends: Tracking follower growth over time allows brands to assess an influencer’s reach and credibility

• Heepsy: Provides historical follower growth data, helping brands identify authentic influencers with consistent audience expansion.
• Modash: Offers in-depth follower trend analysis, including detection of unnatural spikes that may indicate purchased followers.

Engagement Rate Analysis: Engagement rate is a critical metric for evaluating influencer effectiveness. It includes likes, comments, shares, and saves relative to an influencer’s follower count.

• Heepsy: Calculates engagement rates based on likes, comments, and shares, allowing brands to assess influencer interaction levels.
• Modash: Uses AI-driven analytics to track engagement and detect fraudulent interactions such as bot activity or engagement pods.

 Audience Demographics: Understanding an influencer’s audience demographics—age, gender, location, and interests—is crucial for targeting the right market segment.

• Heepsy: Provides detailed audience demographic information like audience age, gender, location, and interests, enabling brands to align with their target market.
•  Modash: Offers comprehensive audience analytics, helping you ensure alignment with your target market

Conversion Metrics: While reach and engagement are important, conversions are the ultimate goal. Conversion tracking includes metrics such as website traffic, product sales, lead generation, and sign-ups resulting from influencer collaborations.

• Heepsy: Integrates with tracking tools to monitor conversions, including website visits, sign-ups, and sales generated through influencer campaigns.
• Modash: Conversion tracking, helping brands measure the direct impact of influencer collaborations on revenue and lead generation.

Campaign Tracking and Performance Evaluation: Detailed reporting allows marketers to adjust strategies on the go and maximize campaign effectiveness.

• Heepsy: Tracks real-time influencer campaign performance over time, providing insights into audience reactions and engagement trends.
• Modash: Offers real-time campaign tracking with performance analytics, allowing brands to adjust strategies for better results.

Comparative Analysis of Influencers

Brands often compare multiple influencers to find the best fit. This feature helps businesses make informed decisions and allocate their budgets more effectively.

• Heepsy: Enables side-by-side comparisons of influencers based on engagement, audience quality, and follower growth.
• Modash: Provides detailed influencer benchmarking, helping brands choose the most effective creators for their campaigns.

Fraud Detection and Authenticity Checks: Influencer fraud is a growing concern, with fake followers and artificially inflated engagement metrics impacting campaign results.

• Heepsy: Uses AI-powered tools to detect fake followers and engagement manipulation, ensuring brands work with genuine influencers.
• Modash: Conducts deep authenticity analysis, flagging suspicious activity and helping brands avoid fraudulent partnerships.

Content Performance and Optimization

Tracking the performance of influencer-generated content helps brands refine their messaging and creative direction.

• Heepsy: Analyzes the effectiveness of different content formats (videos, stories, posts) and provides recommendations for optimization.
• Modash: Offers content performance tracking with AI-driven insights, helping brands refine messaging and improve engagement.

ROI Measurement and Data-Driven Insights

Measuring return on investment (ROI) is essential for justifying influencer marketing spend.

• Heepsy: Generates detailed reports on campaign ROI, highlighting successful influencers and strategies.
• Modash: Provides comprehensive ROI analysis with real-time data, ensuring brands maximize the value of their influencer marketing investments.

4. Platform Integration

Integration capabilities significantly influence how seamlessly a marketing platform fits into existing workflows.

Heepsy primarily integrates with social media platforms like Instagram, YouTube, and TikTok, allowing users to easily access influencer data directly from these platforms. The setup process is user-friendly, requiring minimal technical knowledge, which enables marketers to quickly connect their accounts and start leveraging influencer insights. The effectiveness of Heepsy's integration lies in its comprehensive analytics and real-time data, which empower users to make informed decisions.

Modash focuses on social media integration with a strong emphasis on data analytics and audience insights. It provides a user-friendly setup with guided prompts, making it accessible to users with limited technical skills. The platform excels in delivering detailed demographic and engagement metrics, enhancing targeted marketing strategies. Additionally, Modash supports various industry-standard marketing tools and offers API access for customized solutions, allowing larger businesses to integrate its data with their proprietary systems.

In comparison, while both platforms offer easy setup and effective integration, Heepsy leans more towards influencer discovery and engagement, whereas Modash emphasizes data-driven insights for campaign optimization. This distinction allows users to choose a platform that best aligns with their specific marketing needs.

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5. User Experience

The user experience on both Heepsy and Modash is generally positive, with each platform designed to cater to the needs of marketers and influencers.

Heepsy is often praised for its intuitive interface, making it accessible even for newcomers to influencer marketing. The platform is structured in a way that allows users to quickly search for influencers, analyze their profiles, and access detailed metrics without feeling overwhelmed. This straightforward design significantly enhances the workflow, enabling users to efficiently manage their influencer marketing campaigns. Users have reported that Heepsy's dashboard makes it simple to organize campaigns and track influencer metrics.

Modash also offers a user-friendly experience, although it may feel slightly more complex due to its advanced features. Its dashboard is well-organized, allowing users to seamlessly transition between different functionalities, such as influencer discovery, campaign management, and analytics. This intuitive approach not only reduces the learning curve for new users but also streamlines the overall workflow, allowing marketers to focus more on strategy and less on navigating the platform.

6. Pricing

Heepsy and Modash offer various pricing plans designed to cater to different user needs, with clear structures and value propositions.

Heepsy offers a range of pricing plans tailored to diverse business needs. Starting with a free basic plan that provides limited access to features. Their paid plans range from a starter package to more advanced options, which include features like advanced search filters, detailed analytics, campaign management tools, and access to a larger database of influencers. The pricing is transparent, with no hidden costs, and users can easily understand what each tier offers, ensuring they can choose a plan that aligns with their budget and requirements. Custom pricing options are available for larger enterprises with specific needs, you can book a demo and get a custom quote for your needs. Heepsy also offers a free trial for its paid plans, allowing users to explore advanced features before committing.

Modash, on the other hand, operates on a subscription model with multiple pricing tiers that includes a 14-day free trial period. Their plans vary based on the number of users and the level of access to analytics and influencer data. Each plan includes features such as audience insights, campaign tracking, and competitor analysis, providing significant value for marketers looking to enhance their influencer strategies. Modash is transparent about its pricing structure, with no hidden fees, allowing users to clearly see what they are paying for. Additionally, Modash offers custom pricing options for larger teams or specific needs, which can be discussed directly with their sales team to tailor a package that fits unique requirements. 

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Heepsy's Pricing Plans:

1. Free Plan: Allows users to receive proposals from creators and access customer support via chat and email.

2. Starter ($69/month): Includes 15,000 search results per month, 50 influencer analytics per month, and the ability to contact 50 content creators monthly. Features encompass downloading search results, professional filters, list management, individual outreach, email templates, campaign offer listings, and creator payments.
3. Plus ($199/month): Offers 40,000 search results per month, 1,000 influencer analytics per month, and the ability to contact 1,000 content creators monthly. Additional features include audience search, performance filters, gender search, creator detection, media gallery access, contact info in reports, bulk outreach, and reporting tools.

4. Advanced ($299/month): Provides 60,000 search results per month, 3,000 influencer analytics per month, and the ability to contact 3,000 content creators monthly. This plan also includes lookalike searches, dedicated customer success support, offer distributions, and Shopify integration.

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Modash Pricing Plans:

1. Essentials ($199/month): Designed for small teams, this plan allows analysis of 300 profiles and tracking of 100 influencers. Features include access for up to 2 team members, unlocking 150 emails, collecting unlimited content, finding influential customers, relationship management, collecting sponsored content, managing discount codes, tracking revenue, and monitoring link clicks.
2. Performance ($499/month): Suitable for larger brands, this plan permits analysis of 800 profiles and tracking of 250 influencers. It offers access for up to 5 team members, unlocking 400 emails, finding 6,000 influential fans, downloading content, alerts for missing disclosures, and export capabilities.
3. Enterprise (Custom Pricing): Tailored for enterprises with advanced needs, this plan provides higher custom limits, more seats, custom domains for links, Single Sign-On (SSO), and Modash Payments. Interested users need to contact Modash for a custom quote.

Free Trials and Demos:

• Heepsy: Offers a free trial, allowing users to explore the platform before committing to a paid plan.
• Modash: Provides a 14-day free trial for the Essentials and Performance plans, enabling users to assess the platform's features.

Pricing Transparency and Hidden Costs:

Both platforms present their pricing structures transparently on their websites, detailing the features included in each plan. There are no indications of hidden costs; however, users are encouraged to review the terms and conditions or contact the platforms directly for any specific concerns.

 Custom Pricing:

• Heepsy: Offers longer-term subscriptions at discounted rates also options are available for larger enterprises with specific needs, you can book a demo get a custom quote for your needs
• Modash: Provides custom pricing for their Enterprise plan, catering to businesses with advanced requirements. Prospective users can obtain a custom quote by reaching out to Modash directly.

Comparison Chart

The goal of this paragraph is to create a comparison chart and visualize all the content we had before for an easy overview of features side by side. It should look like something like this.

Which platform is right for you?

Choosing the right platform between Heepsy and Modash largely depends on your specific business needs and marketing goals.

Below points will help you decide:

• Choose Heepsy if:
  
  • You need an affordable influencer discovery tool with solid filtering options.
  • You want CRM features to manage influencer relationships efficiently.
  • You prefer a user-friendly interface with fake follower detection.
  • Your primary focus is on Instagram, TikTok, and YouTube.

• Choose Modash if:
  
  • You require access to a much larger influencer database (250M+ influencers).
  • You need advanced influencer tracking features, including auto-capture for Stories.
  • Your budget allows for a higher starting price ($99/month).
  • You want a tool that specializes in influencer discovery and analytics but don’t need CRM functions.

Customer Feedback

Heepsy and Modash are both popular choices for influencer marketing, each offering different benefits to users. Feedback from customers highlights significant experiences and satisfaction levels, providing insights into the strengths and weaknesses of both platforms.

Heepsy Feedback:

Heepsy has earned positive reviews for its user-friendly interface and comprehensive influencer database. Users appreciate the platform’s detailed insights that make selecting the right influencer easier. According to reviews on Capterra and other sites, many find Heepsy's simplicity appealing.

The platform offers advanced search filters, allowing users to find influencers based on criteria like location and engagement rate. However, some users express a desire for more cost-effective pricing plans, noting that while Heepsy provides depth, it may not suit all budgets. Despite this, Heepsy remains a strong contender for those seeking a straightforward influencer marketing solution.

Modash reviews on Capterra:

Feedback on Modash reveals satisfaction with its vast database and robust analytics. Users praise Modash for its ability to access data of millions of creators, giving marketers extensive reach. Detailed analytics and audience insights allow users to optimize their influencer campaigns effectively.

Some Modash alternatives and competitors do praise Modash for competitive pricing and strong toolset. However, there are comments suggesting that its interface could be more intuitive for newcomers. Overall, Modash appeals to those looking for a platform that combines broad access with deep data analysis. The platform’s strength lies in its comprehensive coverage and ability to cater to varied marketing needs. 

Final Thoughts

When comparing Heepsy and Modash, both platforms offer robust tools for influencer marketing. Heepsy stands out as a comprehensive search engine for discovering global influencers based on various demographics. This makes it especially appealing for brands looking to expand their reach.

On the other hand, Modash provides efficient discovery options with a focus on niche, location, and platform. This capability may attract brands wanting to target specific audiences more precisely.

If you're looking for an affordable, all-in-one influencer marketing platform with CRM and relationship management, Heepsy is a strong choice. However, if you prioritize a massive influencer database with advanced tracking capabilities, Modash might be a better fit despite its higher pricing.

Frequently Asked Questions

In the realm of influencer marketing, Heepsy and Modash offer distinctive features that cater to different needs, pricing structures, and campaign types. This section explores comparisons in various areas, from micro-influencer campaign benefits to advancements made by both platforms.

What features distinguish Heepsy and Modash as influencer marketing platforms?

Heepsy provides a powerful platform ideal for identifying the right influencers, with over 11 million creators in its database. Modash, on the other hand, offers advanced analytical tools and search functionalities, catering to businesses seeking in-depth insights and data-driven decision-making.

How do Heepsy and Modash compare in terms of pricing and value for money in 2025?

Heepsy stands out for its affordability, with plans starting at $69 per month. This includes a free trial for exploring the platform's capabilities. Modash is more premium, starting at $299 per month, reflecting its advanced features and targeting a different segment of businesses. Heepsy is noted for being more affordable.

Which platform, Heepsy or Modash, is more beneficial for micro-influencer campaigns?

Both platforms cater to micro-influencer campaigns, though Heepsy may offer superior value for smaller campaigns due to its cost-effective plans. Modash's extensive data tools can be more beneficial for campaigns that require comprehensive analytics and in-depth performance metrics.

What advancements have Heepsy and Modash made to support influencer marketing in 2025?

In 2025, both platforms have introduced enhancements to refine their search capabilities and improve user experience. Heepsy's updates focus on expanding its database and refining its influencer metrics, while Modash has prioritized advanced analytical features, providing more profound insights for influencer strategies.

How do user reviews rate the effectiveness of Heepsy versus Modash for different influencer marketing strategies?

User feedback highlights Modash's strong suit in data analytical capabilities, preferred by businesses that rely heavily on data-driven strategies. In contrast, Heepsy receives praise for its ease of use and affordability, making it a popular choice for companies prioritizing cost-effectiveness in their influencer marketing efforts.

What alternative platforms to Heepsy and Modash are considered top for influencer marketing in 2025?

Several alternatives are available for those exploring options beyond Heepsy and Modash. Some notable platforms include Influencity, Upfluence and many more platforms, each offering unique tools and features suited to various influencer marketing needs.

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