As many people already know, Instagram is the favorite social network for influencers. But there are people who are not aware that there are different types of influencers who can be categorized in unique ways.
When starting an influencer marketing strategy, you should know how to choose the profiles. As a result, you can best suit the needs of the brand or product.
When distinguishing types of influencers, different groups must be identified. You can differentiate influencers according to the category of photos. These categories cover a wide range: “fashion,” “foodies,” “gamers,” “trips,” or “fitness,” among many others.
With influencer marketing platforms, you can find a wide variety of categories to filter your search for influencers. This tool can be very useful if you are an agency or even a brand that wants to be known. This is because of the visibility that social networks such as Instagram can give. By being able to filter your search based on countries, engagement, followers, or category (several of the many filters available in the influencer search engine), you save lots of time.
However, this article will analyze the information with another type of distinction, which classifies influencers according to their followers.
The categories depend on the number of followers. However, there are not exact values: for example, you can find different numbers depending on the source of information.
We are going to distinguish four types of influencers:
Between 5,000 and 30,000 followers. In general, what these influencers provide is not so much the number of views they generate but the confidence they inspire in their followers.
Here, we have a clear example of a user who has very good engage-ment, which means that the likes and comments she has in proportion to the total number of her followers are quite high and that her community is very active.
Between 30,000 and 100,000 followers.In general, from 30-40K followers is when influencers begin to ask for monetary compensation in addition to the product or service offered when collaborating with a brand.
This category covers many profiles that are very different from each other, therefore it is difficult to generalize since for many situations, influencers can only accept collaborations by receiving a product that really interests them.
This is another type of influencer that has over 100,000 followers.
The celebrities: they are not defined so much by their followers—although in general, they have quite a high figure—they are people who are initially influential for a reason that has no relationship with Instagram. This is only a tool to create your community in social networks and interact with your fans.
For example, the profile of Alessandra Ambrosio, a Victoria Secret model, has 10 million followers but 0.8% engagement.
What you have to understand is that you cannot confuse the number of followers with the capacity to influence. This is called “engagement” and is a key factor because it measures the impact of an influencer on a brand. Also, it measures the degree to which a consumer interacts with the brand.
A commitment index can range from 0% to 20%, with 5% being a very good commitment and 20% being exceptional cases.