Want to learn how to find influencers with Heepsy? Maybe you’re a brand with products you want to promote. Or maybe you’re from an agency and need to find influencers to fulfill your clients’ marketing needs. Whatever the case, we’ll walk you through how to find influencers using our AI-powered search engine.
Instagram is one of the most popular networks today with millions of users publishing content daily. It also offers a variety of media formats and features like Instagram Shopping, which allow for diverse and creative collaborations. This makes it a good venue for most brands to work with influencers. Just make sure you can reach your target audience there.
Okay, let’s show how you can use our influencer marketing software to find Instagram influencers who could promote your product.
Step 1. Register or log in to Heepsy
The first thing you need to do is log in to Heepsy. If you don’t have an account, you can create one on the Sign-up page. Fill in the requested information and verify your email to create your account.
Step 2. An inside-look at Heepsy
Once you log in, you’ll see the main page of Heepsy’s search engine. There are various components here that either help you find influencers or let you manage your account.
Let’s break these down:
- The dropdown at the top left lets you choose if you want to search for Instagram or Youtube influencers.
- The search bar next to that is where you can search for a keyword, category, or handle.
- Beneath the search bar are filters, which you can activate to narrow down your results according to your target criteria
- Below the filters you see some general influencer results (these have not been filtered in any way yet)
- At the top right, a link to My Influencers. This takes you to the lists panel (more about that later)
- Next to My Influencers, the email address you used to create your Heepsy account. Click this for a dropdown that takes you to Account, Billing, or Pricing. On these pages, you can manage your account, buy or change plans, and add company information to generate invoices.
Step 3. Filter and find influencers according to your target criteria
You wouldn’t open Google unless you knew you wanted to search for something, right? Heepsy is the same: the run a successful search, you first need to know what you’re looking for. For example, what category of influencer do you want? What location? Do you have a specific follower count or engagement rate in mind? The more you define your campaign before beginning influencer discovery, the easier it will be to search.
How to find influencers by handle or keyword
To start, if you want to find a specific influencer, just type their handle into the search bar. It’s best to search with the @ symbol at the beginning so the system knows you’re looking for a handle.
You can also search for both categories or keywords with the search bar. Let’s say you’re a fashion house and you want to find influencers to promote your new shoes. In this case, you’d want to search for Fashion. As soon as you start typing it into the search bar, you’ll see some suggestions pop up. Click where it says Fashion to see all the influencers whose profiles relate in some way to clothes, accessories, or style.
How to find influencers with search filters
Let’s develop the example a bit more. You want to find fashion influencers from New York City who have between 5K-10K followers and a high to very high engagement rate.
Engagement rate measures the level of interaction between an influencer and their community. It is an indication that their audience is interested in their content and trusts their opinions. The ROI on influencers with high engagement is almost always better than those with low engagement.
Anyway, to run this search, we’d set the relative filters to only show us influencers who fit those specifications. The short video below shows you how to activate those filters within Heepsy. Remember to click Apply after each!
Notice how you can also set the category using the first filter on the left.
There are various other filters to choose from:
- Publications lets you select a post frequency or the date of the influencer’s last post.
- Influencer Type can show you only Instagram verified accounts. Or, it can show only influencers or brands. Heepsy offers you this option in case you want to find influential brands to collaborate with.
- Contact allows you to filter according to influencers who have public email addresses or accounts on other social networks like Twitter or TikTok.
- Audience gives you control over the demographics of the influencer’s audience. Set their age, gender, location, language, and interests. Make sure the influencer’s community matches your target audience.
- Authenticity lets you weed out influencers with low-quality or inauthentic audiences.
- Promotional Activity controls the cost estimate per post or the percentage of branded content on an influencer’s feed. This can give you a sense of how an influencer’s past collaborations performed.
TIP: As you use each filter, under the Apply button you can see the number of results you will get once the filter is applied. Please note that the more filters you use, the more niche the results are. This means that whenever you do not obtain the desired results, you should try removing filters to get more results.
Step 4. Analyze influencer profiles on the spot
When you run your search query, influencer results first appear as cards. These cards show the most basic stats, like followers, engagement, categories, and location.
For more detailed information, click one of these cards. It will open the influencer’s profile on Heepsy. At the top of the page, you have:
- their handle and profile picture
- their biography or description
- total posts
- number of followers
- accounts they’re following
- engagement rate
At the left, get a preview of their feed. Or, clicking the Instagram icon takes you right to their Instagram profile.
If you scroll down, you’ll see much more detailed analytics about the influencer’s profile. Like with the filters, the analytics you’ll be able to see depend on which plan you have. Check out the articles linked above to learn more about our three plans and what they include.
This is an aggregated metric based on various factors. It shows you the overall quality of the influencer’s audience and their connection to it. We recommend you look for influencers who have at least a good quality score.
This section shows you an influencer’s public email (if they’ve published it). It also includes links to their other social networks. So, for example, if an Instagram influencer also has a TikTok page, you’ll be able to visit it from here.
If you find an influencer you want to contact, but their email address is not public, you could try to reach out to them via direct message (DM).
Engagement rate measures the interaction between an influencer and their audience. Heepsy shows you both the exact engagement rate percentage and a comparison to other Instagram influencers with similar follower counts.
Beware of low engagement, as it either shows that the influencer’s followers are not interested in their content or that the influencer bought fake followers.
Likewise, look out for extremely high engagement. If an influencer’s engagement rate is far beyond the average for their follower segment, they could have bought fake likes or comments. Heepsy will show you when an influencer’s engagement rate looks suspicious.
Photo and video post metrics
This section shows you the average likes, average comments, and cost estimate for an Instagram photo post by this influencer. If they upload videos, you’ll see the same analytics for video posts.
Please note that the cost estimate is just that: an estimate that you can use as an idea for how to open negotiations with an influencers. It’s not an exact figure, and you might get different prices when you reach out to influencers.
Follower growth rate
This graph shows how an influencer has grown their follower base over the last year. Ideally, you want to find influencers who have positive and stable growth.
Look out for any sudden spikes in growth. In the absence of a giveaway or viral moment, these could show that the influencer bought fake followers.
This shows you how often an influencer posts per week. If an influencer rarely posts, they might not be committed to their profile. If they post very often, bear in mind that your brand’s content would have less visibility on their profile feed.
This ratio is a comparison of comments and likes and give you a sense of if the influencer has active followers. Also, some influencers buy fake likes but not fake comments, and a low comments/likes ratio can potentially reveal that.
A comparison of followers to following, which can show if the influencer uses the follow/unfollow strategy. The follow/unfollow strategy is when an influencer follows random accounts, waits for them to return the favor, and later unfollows them. While these new followers are real people, they’re not necessarily engaged with what the influencer has to say.
Influencer fraud continues to be a thorn in marketers’ sides, so do what you can to avoid it. One way to check that an influencer has real followers is with Heepsy’s audience authenticity analytics. The pie chart shows you which percentage of the influencer’s audience appears to be real. We recommend that you find influencers with as authentic an audience as possible but with at least 80% real audience.
Heepsy shows you a breakdown of the age, gender, location, language, and interests of an influencer’s audience. This helps you ensure that the influencer’s followers match up with your target audience. Also, check that the demographics here make sense with your campaign goal. For example, if your goal is to increase sales, make sure the influencer’s audience comes from countries where people can actually buy your products.
This section shows you the percentage of posts that include brand mentions, as well as the average engagement rate for those posts. Keep in mind that not every brand mention is necessarily part of a paid collaboration. Influencers sometimes mention brands to get their attention, or simply because they’re fans of their products. Heepsy will also show you specific branded posts, and the total likes, total comments, and engagement rate for them.
This information tells you if they have been collaborating with your competition or brands in the same sector. By analyzing the performance of this content, you can get an idea of what to expect from the influencer should they collaborate with your brand.
Step 5. Add your favorite influencers to a list and compare their stats
When you find influencers who look like the right fit for your collaboration, you can add them to a customizable list within Heepsy. There are two ways to create lists:
- Click My Influencers at the top of the screen. Go to the left-hand side and click Create List.
- Or, click the folder icon on an influencer’s card or profile. There, you can either add the influencer to your existing lists or create a new one.
To save influencers to lists, always look for the folder icon. This icon will appear green when an influencer is already included in one of your lists. To remove an influencer from a list, click the same icon again.
To see your lists, click My Influencers. Here you can analyze your current list or select any of your existing lists from the menu at the left.
When you add influencers to a list, you can easily compare their core stats. You’ll also see aggregated metrics, in case you want to get a sense of the total possible impact of your campaign.
Additionally, you can add additional information with the icons at the right-hand side of each influencer’s name and stats:
- The star icon lets you rate influencers from 1-5
- The pencil icon lets you leave notes about the influencer
- The folder icon, once again, lets you remove an influencer from the list
- The Add Status button lets you change the influencer’s status to discarded, to be contacted, proposal accepted, or proposal rejected
Finally, if you have the Business or Gold Plan, you can download lists as CSV or XLS files. These downloads include public contact information, which means you can use that very spreadsheet to set up automated outreach.
That’s it! This is how to find influencers on Heepsy. Now, this article has mainly focused on how to find Instagram influencers. If you want, you can also read up on how to find Youtube influencers.
Next up, reach out to influencers, negotiate a collaborations, and launch your campaign! If you want to learn more about how to do this, check out our influencer marketing guide. Happy campaigning!