Surely you have seen a blue badge on more than one Instagram profile. This means they have a verified account. Instagram verification is one of the techniques used by Instagram to protect people or brands that can be supplanted by other fake accounts. But this famous “blue tic” has become one of the most coveted […]
If you use Instagram for your business or are an influencer who seriously wants to have better results, this article interests you. When you opened your Instagram account, maybe you weren’t sure of the results it was going to have and you choose to open your account as personal. However, the Business account for Instagram […]
If you have been managing marketing campaigns for a long time, it is very likely that you are familiar with “utm parameters,” tracking pixels, or cookies. Most of us have internalized how to track or measure KPIs of a website marketing campaign. However, what happens when you do influencer marketing in an app? How do […]
Engagement, along with the number of followers, is one of the most important metrics in influencer marketing and on Instagram. It helps us to select those influencers with quality work, to know whether their publications have been successful. It also serves to identify the relationship between the influencer’s followers and brand content. In this article, […]
Compared to Instagram posts, stories are a better way to interact with your audience. They are a great marketing tool, but the nature of this type of channel does not mean that you can publish the first thing that comes to mind.
Campaigns with influencers are one of the most effective ways of communication to publicize a new brand, promote your products, or create interest in your next event. And right now you can do a promotion of the content of an influencer. The influencers’ success lies precisely in their credibility. They have a natural connection and […]
Want to find influencers? Maybe you’re a brand with products you want to promote. Or maybe you’re from an agency and need to find influencers to fulfill your clients’ marketing needs. Whatever your case, there are various benefits of influencer marketing, such as increased trust among consumers or more efficient targeting of your target audience. […]
Instagram stories are short-lived and cannot be seen again once 24 hours have passed.
Today’s brands and companies are aware of the new digital trends that are emerging, one of the most popular being the one called influencer marketing. In B2B influencer marketing is where a company seeks to carry out a collaborative campaign with an influencer with the goal that other brands or companies can become their customers.
More and more brands rely on influencers to promote their products and services. In this particular post, we will focus on influencer marketing KPIS and how to measure them.