Category: Tips, Tricks & How-Tos

How to Measure an Influencer Marketing Campaign in an App

If you have been managing marketing campaigns for a long time, it is very likely that you are familiar with “utm parameters,” tracking pixels, or cookies. Most of us have internalized how to track or measure KPIs of a website marketing campaign. However, what happens when you do influencer marketing in an app? How do […]

Influencer Engagement: What It Is and Why It Matters

Engagement, along with the number of followers, is one of the most important metrics in influencer marketing and on Instagram. It helps us to select those influencers with quality work, to know whether their publications have been successful. It also serves to identify the relationship between the influencer’s followers and brand content. In this article, […]

How to Do an Influencer Promotion on Instagram

Campaigns with influencers are one of the most effective ways of communication to publicize a new brand, promote your products, or create interest in your next event. And right now you can do a promotion of the content of an influencer. The influencers’ success lies precisely in their credibility. They have a natural connection and […]

How to Find Influencers with Heepsy: A Quick Guide

Want to find influencers? Maybe you’re a brand with products you want to promote. Or maybe you’re from an agency and need to find influencers to fulfill your clients’ marketing needs. Whatever your case, there are various benefits of influencer marketing, such as increased trust among consumers or more efficient targeting of your target audience. […]

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