Category: Tips, Tricks & How-Tos

How Brands Pay Influencers: All About Influencer Incentive

Ever wondered how brands pay influencers? Well, there’s no one answer. There are many different types of incentive brands use to compensate influencers for their collaborations.  Keep reading to learn about the types of monetary and non-monetary incentive that exists, and some tips on how brands can pay influencers seamlessly. And remember, your budget directly […]

Data Elements That Help You Track Your Influencer Campaigns

From the very beginning, you should be thinking of how to track your influencer campaigns. After all, a campaign is worth nothing if you can’t measure its success. And while some results may be noticeable, like a sudden boost in sales, there are a lot of things that might fly under your radar.  Therefore, it’s […]

4 Essential Steps to Identify Influencers via Social Data

Identifying a fitting influencer for your brand can be tricky with the sheer number of influencers to choose from. Odds are, the kind of “celebrity-labelled” influencers that you think your brand can get a return of investment on sometimes come with a heavy price tag, and may not ultimately prove a worthwhile venture. With 2020 […]

Content Ideas for your Influencer Collaborations

Influencer collaborations are a tried and true way of marketing your brand. If you find influencers who align with your goals and who have healthy social profile statistics, you’re on your way to increasing brand awareness, driving traffic to your website, or even potentially boosting sales. Did you know that 65% of consumers discover a […]

What to Look For to Spot Fake Influencers

Do you know how to spot fake influencers among the crowd? Unfortunately, social media too is subject to fraud. Not surprisingly, this can make it tricky to find influencers that not only align with your campaign, but who also deliver real results. If you’re worried about influencer fraud, you’re not the only one. In a […]

Growing Your Instagram Following: How Your Brand Can Connect With Your Target Audience

Long gone are the days where Instagram was just for fun and sharing photos with friends and family. Believe it or not, Instagram has completely changed the standard of how brands market and sell their products and connect with their customers.  And with an impressive user count reaching one billion, investing time, money, and effort […]

Social Media Analytics: How to Measure your Strategy Performance

Analysis is an essential part of every social media strategy. It will help you to learn about the performance of your content and optimize your strategy to maximize results. The metrics related to each social profile are growing in importance and it is not enough to take a quick look at them… you must analyze […]

A Guide to Low-Cost Strategies to Grow Your Business

The ultimate guide: Low-cost strategies to grow your business Whether you’re just starting out or you’ve been trying to get your business off the ground for a while, now, there are some successful low-cost strategies you must focus on developing. These actions will help you reach new leads and maximize your marketing efforts at a […]

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