Influencer marketing is a strategy that every advertising agency, public relations firm, in-house marketing team and social strategist has on the to-do list for next quarter’s major campaign. Why? Influencer marketing captures a niche audience with high engagement rates through seemingly organic content. How? We’re breaking down the basics behind …

Before you develop a successful influencer marketing campaign, it’s important to understand exactly what an influencer is and what value they can provide for emerging and established brands. In the world of smartphones and viral videos and social media stars, influencers have become an important part of every outreach strategy. …

Ask any consumer of today’s iPhone and video streaming generation which celebrities and public figures they admire most. Ten years ago, they might have mentioned the stars of High School Musical, and Harry Potter, Brad Pitt, and Angelina Jolie. Today, it’s YouTubers like Shane Dawson and The Gabbie Show. Both …

The process of developing an influencer marketing campaign can be overwhelming, especially if you’re unfamiliar with the social media landscape. To better understand influencer marketing, here are a few frequently asked questions and answers: What is an Influencer? An influencer is a social media user with a higher than average …

If you’ve ever spent time scrolling through Instagram’s explore feature, it’s likely you’ve stumbled upon influencers promoting a brand or product through a sponsored post. You may not recognize the individual in the photo, but if a picture feels even slightly promoted, chances are that poster is the fresh face …

Heepsy is a one-stop-shop for your next influencer marketing campaign. With our advanced search filters, you can search for influencers based on industry and location. Once you’ve found dozens of potential influencers, we compile your results into an organized press list complete with their stats and metrics. All you have …