You may be thinking that TikTok is just for the kids, but not anymore. The platform has totally taken over the social media world and grabbed the attention of marketers everywhere. Influencer marketing exists on a variety of social media platforms, depending on the content and target audience that a brand has. However, don’t be […]
In our experience, we’ve learned that contacting and negotiating with social media influencers can be one of the most difficult parts of running an influencer marketing campaign. Prices, timelines, and contracts all come into play at this stage, and a lot of questions can arise. How much should you pay an influencer? What legal issues […]
Today, July 23rd, 2021, marks the first day of the Tokyo 2020 Olympic Games. A strange sentence, right? Whether you’re a sports enthusiast or not, I’m sure that you’ll tune in to the Olympics at some point. And, with last year’s games being postponed due to the ongoing global pandemic, the anticipation this year has […]
Trendy recipes, memes, and life hacks all have one thing in common on TikTok: they often rely on text to deliver their punch. But do you know how to add text to TikTok videos? If you want to try your hand at creating content for the network, you’ll need to know how to add captions […]
Since launching in 2016, TikTok has grown at an exponential rate, with 2019-2020 seeing its biggest growth period. The platform has been keeping up with its competitors, which has included the introduction of Live streaming. TikTok has been known as a more casual and authentic social media platform, encouraging creativity in every aspect. Live streaming […]
When I was a kid, I loved video games. But in the late 90s and early 2000s, there weren’t too many options for connecting to a wider gaming community. You could strike up a conversation at your local video game store, or seek out fellow gamers on forums or AOL chat rooms. Online games, streaming […]
Almost no business or creator can eke out a viable existence today without the help of social media. Social networks have become a critical tool in building brand identity, revenue generation, and customer reach and management. But it can also be a thorn in the side of any business that doesn’t manage social media security […]
If you haven’t yet considered a giveaway as part of your influencer marketing strategy, then I’d highly recommend doing so. This strategy is an extremely beneficial way to improve your brand exposure to new potential customers, and increase general brand awareness. You want to get people talking about your brand. And at the end of […]
If you’re going to run an influencer marketing campaign, you need to know about influencer marketing KPIs. Before you even start to find influencers, your campaign needs an objective and the framework for measuring how close you get to achieving it. What are KPIs? Key performance indicators, or KPIs, are measurable values that allow you […]
If you thought that Instagram was already fully optimizing their platform for social media creators, then wait until you hear their newest updates. With over 1 billion active monthly users, the platform must be doing something right! Instagram updates are happening all the time. Keep reading to discover the most recent features that are supporting […]
