If you have been managing marketing campaigns for a long time, it is very likely that you are familiar with “utm parameters,” tracking pixels, or cookies. Most of us have internalized how to track or measure KPIs of a website marketing campaign. However, what happens when the campaign is done for a mobile application? How […]
Compared to Instagram posts, stories are a better way to interact with your audience. They are a great marketing tool, but the nature of this type of channel does not mean that you can publish the first thing that comes to mind.
Campaigns with influencers are one of the most effective ways of communication to publicize a new brand, promote your products, or create interest in your next event.
Instagram stories are short-lived and cannot be seen again once 24 hours have passed.
Today’s brands and companies are aware of the new digital trends that are emerging, one of the most popular being the one called influencer marketing.
Instagram already offers you the possibility of controlling who and what is commented on in your posts.
The industry of working with influencers is relatively new since only a few years ago, brands began to use social networks as a way of advertising or promotion. Seeing the great impact these campaigns have, it’s no wonder that this trend continues to rise.
Have you ever wondered how you can contact influencers? What is the most appropriate way to get their attention? How can you increase their response rate?