Engagement, along with the number of followers, is one of the most important metrics in influencer marketing and on Instagram. It helps us to select those influencers with quality work, to know whether their publications have been successful. It also serves to identify the relationship between the influencer’s followers and brand content. In this article, […]
Today, Instagram is undoubtedly one of the most used social networks worldwide. It is the one that has grown the most in recent years. Brands and users publish millions of posts every day. If we also mention the stories, about 500 million daily active users can be added to the list. In this type of […]
Do you think it is normal to have an Instagram account with millions of followers? Or, on the contrary, do you think it is more common to have a much smaller number of followers, such as around 500 followers? Below, we will discuss the distribution of Instagram users based on their number of users, more […]
Many of you likely have one or more products you want to promote. Maybe you belong to an Influencer Marketing agency and need to find influencers who want to collaborate with your brand.
More and more brands rely on influencers to promote their products and services. In this particular post, we will focus on influencer marketing KPIS and how to measure them.
In a hyperconnected society like the one we live in, brands continually bombard us with advertising. However, making viral social media posts is not as easy as it looks.
There is no doubt that social networks have become one of the platforms for brands. However, the protagonists are more than social networks themselves; they are the influencers who work on them.
As many people already know, Instagram is the favorite social network for influencers. But there are people who are not aware that there are different types of influencers who can be categorized in unique ways.
The arrival of new technologies, virtual platforms, and communication 2.0 have taken a 180º turn to the concept of opinion leaders. This is for small businesses as well as Fortune 500 companies.
As you might know, influencer marketing has become a successful resource for many brands and agencies. According to different studies, this industry is set up to become a $5 billion market in 2019. It’s so prosperous because you can share your message with an audience that is very difficult to reach with other types of […]