Statistics that Prove Influencer Marketing Works

It’s difficult to measure reach in any advertising campaign. There’s no way of knowing exactly how many people viewed your advertisement or purchased your product based on the advertisement they viewed. Nevertheless, if numbers are holding you back from launching an influencer marketing campaign, we’re outlining statistics that prove influencer marketing boosts brand awareness and […]

Influencer Marketing vs Display Advertising

Companies are spending less and less on traditional advertisements…and for good reason. We’re living in an era of instant gratification where consumers can select what content they’re exposed to and how. They skip advertisements or upgrade to advertisement-free premium accounts, download ad blockers, and skip through commercials on prerecorded shows. As consumers grow increasingly skeptical […]

What is Influencer Marketing?

Influencer marketing is a strategy that every advertising agency, public relations firm, in-house marketing team and social strategist has on the to-do list for next quarter’s major campaign. Why? Influencer marketing captures a niche audience with high engagement rates through seemingly organic content. How? We’re breaking down the basics behind influencer marketing so you can […]

Back To Top