5 types of social media posts that work for brands

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Today, Instagram has become an indispensable advertising method for many brands.

It is a platform where it is possible to generate “brand visibility” for different audiences without investing much time, while simultaneously achieving successful results. But what kind of posts can catch the attention of your followers or your future customers? Here is a list of the 5 types of content that can be very good ways to improve the image of your brand:

1. Content created by other users

Types of posts in social media created by other users

This type of content is easy to work with because you don’t have to create it. You should keep in mind that you should ask the user for permission to share their photo and you should mention that the photo is that person. This type of content is well known for brands such as Starbucks, GoPro, Nikon, and even Instagram accounts. In this way, users will see that their content has been shared by a popular brand, and the user will be able to share it on their Instagram stories, achieving a greater impact among people.

2. Practical examples of product use

Users want to see real examples of how to use the products you sell. For this type of content, you can collaborate with influencers, as they are able to provide confidence, associating a brand with a certain style, something that someone else probably can’t do. One example of this is home appliances brands that work with influencers to teach their customers how their product works.

3. Posts related to events and holidays

Types of posts in social media

Many brands use different holidays, or “world days” related to an issue or cause to generate attractive content. This can catch the attention of followers, showing that this brand is involved with the event or specific topic. Here, the use of hashtags is very important to reach more people.

4. Content behind the cameras

Users like to see what is going on behind the business. This makes the brand much more personal and creates a connection with the potential buyer, which will improve the reputation of the profile. Whether you are a small or large business, using this type of content in your social networking profiles will help improve your engagement.

5. Collaborate with influencers

This option has long been used by many brands and companies. Influencers are an example of how “new advertising” has been changing over the years and they are able to convince people to buy certain products or become interested in experiences. Collaborating with an influencer does not have to be something that goes beyond your budget if you are able to find a person that suits your needs. You can find platforms that help you locate influencers for certain niches and budgets, like Heepsy. 

Types of posts in social media collaborate with influencers

These 5 types of content can serve as ideas to renew your content on the Internet and to get to know your audience of followers better. Once you put these ideas into practice, you’ll see what kind of posts generate the most “likes” and impressions, so you can reach more potential customers.

Be sure to stay up to date on new trends emerging in social networks, so you don’t let your competitors find a better way to promote a similar product or service that you have. If you need help finding influencers, make sure to check Heepsy.

Patricia works in the Growth team at Heepsy. She enjoys helping customers to have a great experience in Heepsy as well as writing content online. When she's not at the office, you can find her reading books or going hiking.

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