If you have been managing marketing campaigns for a long time, it is very likely that you are familiar with “utm parameters,” tracking pixels, or cookies. Most of us have internalized how to track or measure KPIs of a website marketing campaign. However, what happens when the campaign is done for a mobile application? How […]
Engagement, along with the number of followers, is one of the most important metrics in influencer marketing and on Instagram. It helps us to select those influencers with quality work, to know whether their publications have been successful. It also serves to identify the relationship between the influencer’s followers and brand content. In this article, […]
As digital marketing professionals, social networks have been a business opportunity for us. From the day they “came into our lives,” they have become a new channel: through them, we can reach millions of people segmenting with oftentimes a stunning precision. From time to time, new ways of using social networks appear to increase the […]
Compared to Instagram posts, stories are a better way to interact with your audience. They are a great marketing tool, but the nature of this type of channel does not mean that you can publish the first thing that comes to mind.
Just when we thought there could not be another social network at the level of Facebook or Instagram, Tik Tok appears. It began as musical.ly, a Chinese platform that allowed users to playback songs or famous quotes. However, this tool ended up becoming the famous Tik Tok that we now know.
Campaigns with influencers are one of the most effective ways of communication to publicize a new brand, promote your products, or create interest in your next event.
Today, Instagram is undoubtedly one of the most used social networks worldwide. It is the one that has grown the most in recent years. Brands and users publish millions of posts every day. If we also mention the stories, about 500 million daily active users can be added to the list. In this type of […]
Do you think it is normal to have an Instagram account with millions of followers? Or, on the contrary, do you think it is more common to have a much smaller number of followers, such as around 500 followers? Below, we will discuss the distribution of Instagram users based on their number of users, more […]
Many of you likely have one or more products you want to promote. Maybe you belong to an Influencer Marketing agency and need to find influencers who want to collaborate with your brand.
Instagram stories are short-lived and cannot be seen again once 24 hours have passed.